PPC / Paid Search Competitor Analysis Tools
You may see your competitors ads floating around from time to time, but these tools will access insights directly from each platform to aggregate as much of your competitors' ad inventory as possible without having to manually track down all the channels and placements they're using including display ads, social media ads, video ads, and paid search ads. In the case of paid search, they will also provide keyword data similar to SEO tools you may already be familiar with. This collection includes 6 tools.
GoodsFox
Ppc / paid search competitor analysis tool with no free plan available and plans starting at $129/mo.
GoodsFox is a platform for tracking competitor advertising activity and website traffic trends. It monitors ad creatives across many major ad channels such as Google, Meta, and TikTok. It shows where competitors are placing ads by region and format and estimates how much they may be spending. It also benchmarks website traffic among brands and surfaces top creative formats. Users can compare competitors’ ad strategies and performance over time and export or review data to inform their own media planning and creative direction.
GoodsFox Pricing, Alternatives, & Details →Segwise
Ppc / paid search competitor analysis tool with a free plan available and plans starting at $0/mo.
Segwise offers a free tool that lets you monitor up to five competitors’ Meta (Facebook/Instagram) ads in real-time. It continuously scans the Meta Ad Library and populates a clean, 7 day rolling dashboard showing any new ads your rivals launch. The setup is simple, just enter competitor ad URLs and Segwise handles the rest alerting you to fresh creatives without manual searching. It saves time, helps you spot trends early, and keeps you competition-ready.
Segwise Pricing, Alternatives, & Details →The Search Monitor
Ppc / paid search competitor analysis tool with no free plan available and enterprise-level pricing.
The Search Monitor is a tool that helps brands track their competitors ads and performance. They offer a handful of tools and benefits including the ability to monitor ads in any location including local ads, hourly crawling to increase the likelihood of identifying key information, automatic alerts of key insights, crawling that looks like real people, and the ability to monitor ads across search, social media, display, ads and more across mobile and desktop.
The Search Monitor Pricing, Alternatives, & Details →Adthena
Ppc / paid search competitor analysis tool with no free plan available and enterprise-level pricing.
Adthena allows you to dig much deeper than the analytics that platforms like Google Ads shows you about the performance of your ads. See every advertising move your competitors make so you can spot opportunities and make your PPC spend as effective and efficient as possible. Their suite of tools can map your entire market across the entire Google Ads platform, protect your brand from competitors, pause bidding on terms you're ranking for organically, and be notified when new opportunities are identified by the system.
Adthena Pricing, Alternatives, & Details →MediaRadar
Ppc / paid search competitor analysis tool with no free plan available and enterprise-level pricing.
MediaRadar analyze advertising data for your market and competitors to discover actionable insights for your team so you can identify opportunities for your marketing team to increase ad revenue, ROI, and performance.
MediaRadar Pricing, Alternatives, & Details →PromoNavi
Ppc / paid search competitor analysis tool with no free plan available and plans starting at $49/mo.
PromoNavi is a PPC advertising tool that also includes the ability compare your ads, keywords, and paid traffic to your competitors. Between reports for your own performance and insights into your competitors' strategy and performance, this tools is designed to help you identify ways to optimize your PPC performance relative to your competitors.
PromoNavi Pricing, Alternatives, & Details →