PPC / Paid Search Competitor Analysis Tools
You may see your competitors ads floating around from time to time, but these tools will access insights directly from each platform to aggregate as much of your competitors' ad inventory as possible without having to manually track down all the channels and placements they're using including display ads, social media ads, video ads, and paid search ads. In the case of paid search, they will also provide keyword data similar to SEO tools you may already be familiar with.
The Search Monitor
The Search Monitor is a tool that helps brands track their competitors ads and performance. They offer a handful of tools and benefits including the ability to monitor ads in any location including local ads, hourly crawling to increase the likelihood of identifying key information, automatic alerts of key insights, crawling that looks like real people, and the ability to monitor ads across search, social media, display, ads and more across mobile and desktop.
More Details +Adthena
Adthena allows you to dig much deeper than the analytics that platforms like Google Ads shows you about the performance of your ads. See every advertising move your competitors make so you can spot opportunities and make your PPC spend as effective and efficient as possible. Their suite of tools can map your entire market across the entire Google Ads platform, protect your brand from competitors, pause bidding on terms you're ranking for organically, and be notified when new opportunities are identified by the system.
More Details +MediaRadar
MediaRadar analyze advertising data for your market and competitors to discover actionable insights for your team so you can identify opportunities for your marketing team to increase ad revenue, ROI, and performance.
More Details +PromoNavi
PromoNavi is a PPC advertising tool that also includes the ability compare your ads, keywords, and paid traffic to your competitors. Between reports for your own performance and insights into your competitors' strategy and performance, this tools is designed to help you identify ways to optimize your PPC performance relative to your competitors.
More Details +Serpstat
Serpstat is an SEO tool that allows you to dig into who you real competitors are for each keyword and term you hope to rank for, track your competitors' visibility and backlinks, and uncover new keywords that your competitors may not currently be ranking for. Plus, you can check the ads your competitors are running to help build your own search ad strategy.
More Details +Kompyte
Kompyte works from a similar dataset as other companies (they are part of Semrush after all) but ads a few additional insights that are really powerful. First, they look across websites, reviews, content, social, ads, and job postings to build a really comprehensive look at each competitor. Second, they use AI to filter out the really important insights within your competitors' behavior from the normal stuff so you aren't forced to sift through everything on your own to find what matters.
More Details +Semrush
Like other SEO tools, Semrush allows for tracking competitor keywords, links, and rankings. But they also add paid search insights to their organic search dataset to provide a well-rounded view of how a brand is using search. Even more, they also include social media insights and tracking to provide a one-stop platform for tracking a large portion of marketing insights for a specific competitor.
More Details +iSpionage
iSpionage has created a series of tools that is aligned to understanding your competitors' marketing funnel, dissecting what is working, and being able to recreate or improve on those efforts. Their toolset includes PPC keyword analysis, ad copy analysis and effectiveness scoring, user journey reports, SEO reports, and landing page snapshots to provide insights at ever step of the customer journey.
More Details +SpyFu
SpyFu's main focus is an SEO marketing suite, but they combine that with PPC data, backlink data, and historical data on both as well as tools built specifically for competitive analysis to help you turn SEO and marketing data into opportunities that can drive customers. In totally they claim to track over 7 billions results across 109 million domains.
More Details +SimilarWeb
Similarweb covers a long list of competitor analysis toolsets including digital benchmarking, website and app analysis, SEO and PPC, shopper intelligence, stock intelligence and forecasting, and sales intelligence for lead forecasting and enrichment.
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