Less Than $50/mo Competitor Analysis Tools

These tools have monthly fees between $30 and $50 a month. This collection includes 12 tools.

Niche Finder

General market competitor analysis tool with a free plan available and plans starting at $39/mo.

Niche Finder enables users to identify competitor websites and add them to a personalized tracking list. Through their Website Audit feature, it offers a comprehensive snapshot of each competitor’s online presence including traffic volume, bounce rate, top keywords, backlinks, WHOIS data, visitor demographics, and marketing channel breakdowns. Users can group and organize competitors using the Website List & Collection feature, making it easy to monitor performance changes over time and export all data in CSV, PDF, or PNG formats. The platform connects directly to tools like SEMrush and Similarweb for deeper analysis if desired.

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Anecdote

Social media competitor analysis tool with no free plan available and plans starting at $49/mo.

Anecdote’s AI Competitor Analysis tool lets businesses automatically collect and compare public customer feedback from reviews, support chats, surveys, social media and more across both their own company and competitors. It uses AI to tag and prioritize feedback, highlight strengths and weaknesses, track sentiment trends, uncover unmet needs, and map competitive SWOT factors. Users receive weekly summaries and alerts when significant shifts are detected, helping inform product, marketing, and customer experience efforts. Intended for product managers, CX teams, and market intelligence professionals, it provides deeper insight than surface metrics like traffic.

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NapoleonCat

Social media competitor analysis tool with no free plan available and plans starting at $32/mo.

NapoleonCat is a comprehensive social media management tool that includes a social inbox, publishing capabilities, automation features, and deep analytics for 10 different social platforms. Those analytics also let you analyze the performance of your competitors' content and profiles across each of those social media networks.

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VidIQ

Video / youtube competitor analysis tool with no free plan available and plans starting at $49/mo.

The vidIQ platform helps YouTube creators discover what is working for their comeptitors and why. Their platform helps you uncover videos and channels within the same topic or industry to track their highest viewed videos, subscriber growth, views per hour, and more. You can even dig into their individual videos and sort them by date, keyword, views, and more.

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Seobility

Seo competitor analysis tool with a free plan available and plans starting at $50/mo.

An all-in-one SEO software platform, Seobility includes a long list of tools for monitoring your competitors' SEO efforts including website crawling insights, site audits, rank tracking, backlink tracking, link building, and continuous monitoring so your team can stay on top of SEO competition and opportunities.

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PromoNavi

Ppc / paid search competitor analysis tool with no free plan available and plans starting at $49/mo.

PromoNavi is a PPC advertising tool that also includes the ability compare your ads, keywords, and paid traffic to your competitors. Between reports for your own performance and insights into your competitors' strategy and performance, this tools is designed to help you identify ways to optimize your PPC performance relative to your competitors.

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AMZ Insight

General market competitor analysis tool with no free plan available and plans starting at $39/mo.

Built for Amazon sellers, AMZ Insight is a market research tool that allows sellers to track, analyze, and learn from their competitors' strategy on Amazon. You can track your competitors' products, monitor ranking for specific keywords, estimate their sales and revenue, and dig into each competitors' pricing strategy.

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Mention

Social media competitor analysis tool with no free plan available and plans starting at $49/mo.

Monitor allows you to watch, well, mentions of your competitors on both traditional news as well as social media, forums, blogs, review websites, and more to understand what they're doing and how you can react. Plus, their analytics provide insights into frequency and breadth to understand each competitors' share of voice.

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Owler

Sales competitor analysis tool with a free plan available and plans starting at $35/mo.

Owler allows you to track news and mentions of a huge number of companies and get a feed of that news delivered right to your inbox or in your browser. The free plan lets you track up to 5 competitors while paid plans allow more advanced features like unlimited competitors, automation, and syncing to your CRM and communications tools.

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Phlanx

Social media competitor analysis tool with no free plan available and plans starting at $49/mo.

Phlanx's main focus may not be competitor monitoring, but their ability to dig into social media behavior has allowed them to make that a strong part of their product. They offer tracking for YouTube, Twitter/X, Instagram, and Twitch with insights into post performance and more for each competitor. They do have a limited set of insights that are free, but most features require a paid account.

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SpyFu

Seo competitor analysis tool with no free plan available and plans starting at $39/mo.

SpyFu's main focus is an SEO marketing suite, but they combine that with PPC data, backlink data, and historical data on both as well as tools built specifically for competitive analysis to help you turn SEO and marketing data into opportunities that can drive customers. In totally they claim to track over 7 billions results across 109 million domains.

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Majestic

Seo competitor analysis tool with no free plan available and plans starting at $49/mo.

Majestic lives in the SEO competitive monitoring space but their specific focus is on link tracking. They map out a huge portion of the web to be able to give their users acurate link-building intelligence for both your brand and your competitors both in the present but also historically.

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