Direct Mail Competitor Analysis Tools
Perhaps one of the hardest marketing channels to track, these tools aggregate and analyze direct mail campaigns from thousands of different brands and store them in a single repository. While this may not always reflect the exact companies you compete against on a daily basis, it does provide a broad, insightful look at how similar sompanies in other industries are using direct mail which is a great way to spark ideas for your own use of this still effective channel.
Who's Mailing What
Direct mail competitor analysis tool with no free plan available and enterprise-level pricing.
Who's Mailing What is a clever, unique approach to competitive analysis in a channel that's traditionally very hard to follow; direct mail. While monitoring your competitors' direct mail campaigns over time may not be possible, their database of hundreds of thousands of direct mail pieces likely contains a few campaigns from competitive companies in your industry that you can surely learn from as you look to build your own direct mail strategy.
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