Content Focused Competitor Analysis Tools

These tools are designed to help you analyze the content your competitors are creating and distributing to their audiences. Insight might include analyze keyword usage for SEO, writing quality, posting frequency, and more. While AI has made it easier to create a starting point for your content, these tools can help you identify new idea for content and styles of content that might be a good match for your own audience based on the similarities between you and your competitors. This collection includes 3 tools.

Feedly

Content-focused competitor analysis tool with no free plan available and plans starting at $1/mo.

Screenshot of the Feedly website homepage captured on July 13, 2024.

What started as a beautiful feed reader, Feedly has evolved into a powerful, AI-driven competitive intelligence tool that watches markets for key competitor intel and feeds those insights to your entire team. It's been a fascinating evolution to watch and I'm sure there will be more to come as AI becomes a larger part of their platform.

Feedly Pricing, Alternatives, & Details →

Screenshot of the Feedly website homepage captured on July 13, 2024.

Google Trends

Content-focused competitor analysis tool with a free plan available and plans starting at $0/mo.

Screenshot of the Google Trends website homepage captured on July 13, 2024.

While their dataset may only work for larger brands, Google Trends puts the breadth of Google Search queries into a simple interface that lets you explore the ebbs and flows of search interest by keywors. For example, you could set up a side-by-side comparison of search queries for your brand name versus the names of your competitors as a measure of brand awareness or organic search intent for folks looking for each of your specific companies.

Google Trends Pricing, Alternatives, & Details →

Screenshot of the Google Trends website homepage captured on July 13, 2024.

BuzzSumo

Content-focused competitor analysis tool with no free plan available and plans starting at $199/mo.

Screenshot of the BuzzSumo website homepage captured on July 13, 2024.

BuzzSumo features a handful of powerful features for monitoring your competitors' content strategies and finding opportunities with those trends to improve your own. You can monitor mentions of a specific brand, conversations around exact products, and competitive intelligence to help you improve your content, news, and PR efforts including connecting with journalists.

BuzzSumo Pricing, Alternatives, & Details →