Content Focused Competitor Analysis Tools
These tools are designed to help you analyze the content your competitors are creating and distributing to their audiences. Insight might include analyze keyword usage for SEO, writing quality, posting frequency, and more. While AI has made it easier to create a starting point for your content, these tools can help you identify new idea for content and styles of content that might be a good match for your own audience based on the similarities between you and your competitors.
Competitors App
Competitors App is a broad competitor analysis tool for marketers that allows marketing teams to track their competitors across social media, paid ads, blog content, organic search results, website changes, and changes to their email programs. Insights can be gleaned by logging into their web app or subscribing to email alerts to stay on top of marketing tactics from each competitor.
More Details +Conductor
Geared more as an enterprise SEO solution, Conductor allows brands to analyze over 20 billion keywords to identify how your competitors are ranking now and what opportunities might exist for you to outrank them for top keywords in your industry. You can also track rankings, measure performance over time, and use their content tools to continuously improve your SEO efforts.
More Details +Feedly
What started as a beautiful feed reader, Feedly has evolved into a powerful, AI-driven competitive intelligence tool that watches markets for key competitor intel and feeds those insights to your entire team. It's been a fascinating evolution to watch and I'm sure there will be more to come as AI becomes a larger part of their platform.
More Details +Kompyte
Kompyte works from a similar dataset as other companies (they are part of Semrush after all) but ads a few additional insights that are really powerful. First, they look across websites, reviews, content, social, ads, and job postings to build a really comprehensive look at each competitor. Second, they use AI to filter out the really important insights within your competitors' behavior from the normal stuff so you aren't forced to sift through everything on your own to find what matters.
More Details +Semrush
Like other SEO tools, Semrush allows for tracking competitor keywords, links, and rankings. But they also add paid search insights to their organic search dataset to provide a well-rounded view of how a brand is using search. Even more, they also include social media insights and tracking to provide a one-stop platform for tracking a large portion of marketing insights for a specific competitor.
More Details +Google Trends
While their dataset may only work for larger brands, Google Trends puts the breadth of Google Search queries into a simple interface that lets you explore the ebbs and flows of search interest by keywors. For example, you could set up a side-by-side comparison of search queries for your brand name versus the names of your competitors as a measure of brand awareness or organic search intent for folks looking for each of your specific companies.
More Details +BuzzSumo
BuzzSumo features a handful of powerful features for monitoring your competitors' content strategies and finding opportunities with those trends to improve your own. You can monitor mentions of a specific brand, conversations around exact products, and competitive intelligence to help you improve your content, news, and PR efforts.
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