Less Than $150/mo Competitor Analysis Tools
These tools have monthly fees between $100 and $150 a month. This collection includes 6 tools.
GoodsFox
Ppc / paid search competitor analysis tool with no free plan available and plans starting at $129/mo.
GoodsFox is a platform for tracking competitor advertising activity and website traffic trends. It monitors ad creatives across many major ad channels such as Google, Meta, and TikTok. It shows where competitors are placing ads by region and format and estimates how much they may be spending. It also benchmarks website traffic among brands and surfaces top creative formats. Users can compare competitors’ ad strategies and performance over time and export or review data to inform their own media planning and creative direction.
GoodsFox Pricing, Alternatives, & Details →Competitor Research
General market competitor analysis tool with a free plan available and plans starting at $149/mo.
Competitor Research is an AI‑powered tool designed to help online businesses discover and analyze their market rivals. After entering a domain, it automatically identifies direct and indirect competitors using multiple data sources. The platform compiles a detailed report including search traffic, keyword rankings, backlink profiles, pricing strategies, website performance, audience targeting, messaging tone, and customer reviews. Results are delivered as downloadable spreadsheets or dashboards. It’s aimed at solopreneurs, startups, and small online businesses seeking a comprehensive but without the need for ongoing subscriptions.
Competitor Research Pricing, Alternatives, & Details →Branding5
General market competitor analysis tool with no free plan available and plans starting at $147/mo.
Branding5 is a lightweight, AI-powered platform that helps businesses quickly define their brand identity and strategy in plain, practical terms based on their competition and other players in the market. Users input basic details—like company info, target audience, and competitors, then choose from classic brand models. The AI processes this to deliver a polished brand positioning report within minutes, including core values, audience insights, color and font suggestions, taglines, and even campaign ideas. It also offers deeper modules like marketing audits, SEO and competitor analysis, and visual-brand reviews, all aimed at giving small businesses, startups, and solo founders clarity and direction with minimal jargon or heavy agency costs.
Branding5 Pricing, Alternatives, & Details →SightX
General market competitor analysis tool with a free plan available and plans starting at $135/mo.
SightX is built on the idea of automating market research and market insights so you can spend time on more important things. They specialize in being able to gather competitive and market intelligence quickly and then using that data to target your audience anywhere in the world.
SightX Pricing, Alternatives, & Details →Semrush
Seo competitor analysis tool with no free plan available and plans starting at $129/mo.
Like other SEO tools, Semrush allows for tracking competitor keywords, links, and rankings. But they also add paid search insights to their organic search dataset to provide a well-rounded view of how a brand is using search. Even more, they also include social media insights and tracking to provide a one-stop platform for tracking a large portion of marketing insights for a specific competitor.
Semrush Pricing, Alternatives, & Details →Ahrefs
Seo competitor analysis tool with no free plan available and plans starting at $129/mo.
Ahrefs is focused on one type of competitor monitoring; SEO. They offer tools to track your own performance and the performance of your competitors side plus the ability to find keywords your customers are searching for, discover ideas for content and link building, and track your progress as you build on the competitive opportunities you discover. They're one of the oldest and best in the SEO game.
Ahrefs Pricing, Alternatives, & Details →