Sales Competitor Analysis Tools
Sales teams will often use specific company attributes or behaviors to identify opportunities to reach out and pitch that company on their services. These tools automate this process through massive datasets that use data similar to many of the other tools that we list in other categories. This allows a sales rep or team to log in, see a feed of companies that now fit their idea criteria, and instantly begin outreach at a moment their products might be a great fit.
Compete IQ
Sales competitor analysis tool with no free plan available and enterprise-level pricing.
Built for marketing teams, CompeteIQ is a competitive intelligence tool that is designed to provide sales reps with key insights and knowledge to close more deals. They use both AI and natural language processing to monitor competitor news and events to product customized battle cards deisned to improve win/loss ratios and lower customer acquisition costs.
Learn More About Compete IQ →WatchMyCompetitor
News/updates competitor analysis tool with no free plan available and enterprise-level pricing.
WatchMyCompetitor uses AI to watch your competitors and identify insights that could lead to opportunities or ideas. They track product changes, pricing updates, promotations, and other changes in near real-time so brands can quickly act on what they learn from their competitors.
Learn More About WatchMyCompetitor →Owler
Sales competitor analysis tool with a free plan available and plans starting at $35/mo.
Owler allows you to track news and mentions of a huge number of companies and get a feed of that news delivered right to your inbox or in your browser. The free plan lets you track up to 5 competitors while paid plans allow more advanced features like unlimited competitors, automation, and syncing to your CRM and communications tools.
Learn More About Owler →Klue
Sales competitor analysis tool with no free plan available and enterprise-level pricing.
Cometimes called competitive enablement, Klue looks to combine market, competitor, and buy insights into a single platform and then use AI to surface key insights to their users. Klue is designed for use by sales, executive teams, product leadership, and marketing so that everyone has insights into what every competitor is doing and can identify opportunities to act.
Learn More About Klue →SimilarWeb
All-in-one competitor analysis tool with no free plan available and plans starting at $199/mo.
Similarweb covers a long list of competitor analysis toolsets including digital benchmarking, website and app analysis, SEO and PPC, shopper intelligence, stock intelligence and forecasting, and sales intelligence for lead forecasting and enrichment. They're one of the few providers that can give a solid traffic estimate of almost any major website.
Learn More About SimilarWeb →