Less Than $100/mo Competitor Analysis Tools

Search Atlas

Seo competitor analysis tool with no free plan available and plans starting at $99/mo.

Atlas Search is a powerful SEO platform that, like other organic search tools, allows you to track the rankings and SEO performance of both yourself and your competitors. They also allow advanced tracking and insights around your competitors backlinks to identify locations where marketers may be ablet to get links pointed to their site or content.

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Mentionlytics

Social media competitor analysis tool with no free plan available and plans starting at $69/mo.

Mentionlytics allows brands to use tracking data from unlimited sources so you can be the first to know when competitor brands and products are mentioned on any social media channel or other website. They scan the entire web for mentions including news sites, review sites, blogs, forums and, more to help your team not miss a competitive insight and moment.

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Asodesk

Mobile app competitor analysis tool with no free plan available and plans starting at $59/mo.

Asodesk uses a proprietary algorithm to track mobile app data and uncover competitor insights for apps on both the App Store and Google Play in more than 100 countries. You can discover apps that are competing for the same keywords as your app, analyze their performance, explore their app strategy, and set up reports and alerts to always stay on top of what competitive apps are doing.

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AppTweak

Mobile app competitor analysis tool with no free plan available and plans starting at $99/mo.

AppTweak allows you to monitor your mobile app's performance against your competitor to identify ways to better perform in your key markets. Their ad benchmarketing allows you to understand how your campaigns are performing against your comp set and their review and marketing intelligence tools add additional insight to help you easily track how well you are doing aganist the apps you're competing with.

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ContentStudio

Social media competitor analysis tool with no free plan available and plans starting at $99/mo.

ContentStudio allows you to track and measure your performance as a ranking against other competitors and your industyr. You can analyze profile growth and engagement, track your competitors' posting frequency, and get a high level view of all of these metrics to give your marketing efforts additional insight and context relative to your competitive set.

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FastCompete

Retail & pricing competitor analysis tool with a free plan available and plans starting at $99/mo.

FastCompete is a simple but powerful took that allows you to easily monitor the online prices of your competitors. Their service helps you stay on top of competitor discount campaigns and changes in pricing on your competitors' websites so you can adapt your strategy in response to your market and maintain or grow market share.

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Panoramata

All-in-one competitor analysis tool with no free plan available and plans starting at $89/mo.

An e-commerce focused platform, Panoramata monitors your competitors' digital marketing strategy including ads, landing pages, SMS, tach stack, newsletters, social media, and more to help marketing teams gain key competitive insights without having to manage all of this tracking manually. Insights are shown in real-time and can be easily shared with the rest of your team to quickly take advanatage of insights that are uncovered.

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ReportLinker

General market competitor analysis tool with no free plan available and plans starting at $89/mo.

ReportLinker is a tool that uses AI to automate market intelligence and competitor intelligence efforts. They allw you to track multiple companies to spot emerging trends and identify ways to stay ahead of competitors. Their system also boils down information into key insights to help users avoid information overload when tracking their competitors.

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ZoomSphere

Social media competitor analysis tool with no free plan available and plans starting at $95/mo.

An all-in-one social media management platform built for collaborative teams, Zoomsphere also includes social media benchmarking tools that allow you to compare your own social media performance to the performance of your competitive set to give your social media efforts additional insight and context through side-by-side comparisons with each brand.

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Serpstat

Seo competitor analysis tool with no free plan available and plans starting at $59/mo.

Serpstat is an SEO tool that allows you to dig into who you real competitors are for each keyword and term you hope to rank for, track your competitors' visibility and backlinks, and uncover new keywords that your competitors may not currently be ranking for. Plus, you can check the ads your competitors are running to help build your own search ad strategy.

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SE Ranking

Seo competitor analysis tool with no free plan available and plans starting at $55/mo.

SEO Ranking is a suite of SEO tools that allow you to monitor both your own and your competitors' organic search performance and identify opportunities to outrank your competition for top keywords. The platform includes SEO monitoring, research, tracking, auditing, and on-page SEO tools you can use for any brand including your competitors.

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Moz

Seo competitor analysis tool with no free plan available and plans starting at $99/mo.

One of the most famous names in SEO, MOZ has the tools to understand your competitive search landscape and scale up your efforts to capitalize on the opportunities you uncover through keyword, content, link, PR, news, and other dataset and tools. MOZ can also track your and your competitors SEO performance over time as you implement the ideas you surface with their tools. MOZ may not have a free plan, but they do have a handful of free tools you can use without being a paid user.

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SocialInsider

Social media competitor analysis tool with no free plan available and plans starting at $99/mo.

SocialInsider provides social media competitor analytics and listening metrics for marketers who are looking to take a data-driven approach to their strategy. Users can access competitive intelligence on key brands, benchmark their performance through advanced analytics and reporting, and use AI to listen across channels for key opportunities and insights.

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Sociality

Social media competitor analysis tool with no free plan available and plans starting at $99/mo.

Primarily a social media management platform, Sociality takes full advantage of their integrations and data set to also provide competitor analysis tools. For example, you can dig into historical data form competitive brands to see what content has worked for them and schedule reports to make it easy for your entire team to follow competitive trends and opportunities without having to sign into your account.

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Keyhole

Social media competitor analysis tool with no free plan available and plans starting at $89/mo.

Keyhole's main value proposition is the idea of real-time social media monitoring, including monitoring competitors. They can monitor all of the key social platforms including Twitter/X, Instagram, Facebook, TikTok, LinkedIn, and YouTube and have some great tools to synthesize insights from across profiles into downloadable reports.

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Hootsuite

Social media competitor analysis tool with no free plan available and plans starting at $99/mo.

While you may know Hootsuite from their social media scheduling features, every plan also comes with competitive benchmarking that allows you to compare your own performance on social media to anywhere from 2 competitors (on lower plans) to 20 competitors (on enterprise plans).

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iSpionage

Seo competitor analysis tool with no free plan available and plans starting at $59/mo.

iSpionage has created a series of tools that is aligned to understanding your competitors' marketing funnel, dissecting what is working, and being able to recreate or improve on those efforts. Their toolset includes PPC keyword analysis, ad copy analysis and effectiveness scoring, user journey reports, SEO reports, and landing page snapshots to provide insights at ever step of the customer journey.

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Surfer

Seo competitor analysis tool with no free plan available and plans starting at $89/mo.

Surfer represents a new, more actionable approach to competitor monitoring where they are connecting the dots all the way through to what you do about the things you learn. In this case, Surfer analyzes the content competing for top spots in Google searches and then helps you create content that uses the same words, attributes, and features as those pages to give you the best chance of ranking well for your target keywords.

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SendView

Email competitor analysis tool with no free plan available and plans starting at $69/mo.

Instead of subscribing to your competitors' emails with you own, personal email address, SendView creates a special tracking email address for each of your competitors that you can use to sign up for their emails. Instead of all those campaigns going to your inbox, though, they are analyzed by an engine built for understanding the marketing strategies behind emails and then displayed along with key stats, trends, tech, and tactics in an interface designed to help you identify marketing ideas and opportunities.

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