General Market Competitor Analysis Tools
While many competitor analysis tools are designed around marketing use cases, some are simply there to aggregate and track general market info about a company including size, leadership, ownership, product releases, general news, and more. While this data can be used by everyone from investors to sales teams, it's typically not focused on one use case and instead is positioned more as a general solution to company attributes and changes that is typically used by leadership teams and boards to make high-level decisions.
CentricSoftware
Centric Software's competitive intelligence tools helps retailers answer critical questions about the competitive landscape they operate and the individual brands they compete with and position against. They help retailers answer questions like what products their competitors are selling, what up-and-coming trends they need to know about, wehther their inventory investments are correct, when their competitors and discounting items, how their pricing strategies compare, and more.
More Details +Valona
Valona's competitive intelligence platform uses AI to gather data from a massive amount of sources and in multiple languages to identify the most relevant marketing insights for competitive benchmarking and sales. Their tools help uncover competitive intel quickly and easily to help you stay ahead of competitors and your market as a whole.
More Details +RightMetric
Instead of a platform like some of these others tools, RightMetric is a service that allows you to hand off your efforts to gain audience insights and competitive intelligence to their team where they handle the rest. Their insights help you craft a more informed content strategy, help identify ways to better work with influencers, and gain competitive insights that cover many other aspects of yoru digital strategy.
More Details +Digimind
Build for identify coonsumer insights, Digimind's intelligence software helps you understand the competitive environment your business exists within and the market trends that influence your ability to succeed. Their platform helps you monitor and visualize competitive intelligence before purchase to identify opporutnities to better communicate to your customers during the research phase of the shopping experience.
More Details +CI Radar
CI Radar combines technology with manual curation and analysis to create accurate insights for their users delivered email. This combination of manual and automated work gives them the possibility to identify trends that other systems can't. CI Radar is built primarily for executive teams, product teams, intelligence teams, and marketing teams who are trying to stay ahead of their competitors and identify growth opportunities.
More Details +ReportLinker
ReportLinker is a tool that uses AI to automate market intelligence and competitor intelligence efforts. They allw you to track multiple companies to spot emerging trends and identify ways to stay ahead of competitors. Their system also boils down information into key insights to help users avoid information overload when tracking their competitors.
More Details +Beauhurst
Beauhurst sources, extracts, and packages data from thousands of businesses in the UK to create a comprehensive database of private companies. They offer a handful of tools including company insights for sales teams to help sales teams beat their competitors and win high-quality clients.
More Details +WatchMyCompetitor
WatchMyCompetitor uses AI to watch your competitors and identify insights that could lead to opportunities or ideas. They track product changes, pricing updates, promotations, and other changes in near real-time so brands can quickly act on what they learn from their competitors.
More Details +Comintelli
Comintelli allows businesses to monitor key intelligences topics around their competitors and industry to gain insights that can be used to build more data-driven growth strategies. Their technology scans a large set of external data sources for new ideas so that your team can focus on building a strategy to take advantage of what you learn about your competitive landscape and market.
More Details +Moody's
Moody's (formerly known as Orbis) is a deep comparitive data set on prvidate companies that appends publicly available data with third party data and insights to give companies looking to track public buniesses the abiliy to simplify the decision-making process as they look to learn from competitors.
More Details +Contify
Contify identify a long list of key competitive insights including business performance, business expansion, new products, new clients, go-to-market efforts, quotes and posts from company leadership, legal challenges, blog posts, job postings, and more so no matter where the opportuniites lie, your team can quickly identify ways to act.
More Details +Appinio
Appinion is a tool that make audience and competitive insights accessible for anyone. Their value proposition is that you can go from questions into insights in a matter of minutes. While these questions can be asked about many other angle besides competitor monitoring, as you can imagine this is a large use case for a market research platform like theirs.
More Details +SightX
SightX is built on the idea of automating market research and market insights so you can spend time on more important things. They specialize in being able to gather competitive and market intelligence quickly and then using that data to target your audience anywhere in the world.
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