General Market Competitor Analysis Tools
While many competitor analysis tools are designed around marketing use cases, some are simply there to aggregate and track general market info about a company including size, leadership, ownership, product releases, general news, and more. While this data can be used by everyone from investors to sales teams, it's typically not focused on one use case and instead is positioned more as a general solution to company attributes and changes that is typically used by leadership teams and boards to make high-level decisions. This collection includes 17 tools.
Campana
General market competitor analysis tool with no free plan available and enterprise-level pricing.
Campana offers live monitoring of competitors’ digital activities. It tracks updates on websites, social media posts, and key news. Users can benchmark their performance versus competitors using metrics like visibility, content changes, and presence across marketing channels. It includes a research chatbot to pull insights, and news alerts for when something relevant happens with a tracked competitor. The platform helps brands stay aware of competitor messaging and strategy shifts, compare their own marketing output, and spot trends. It is built for teams needing ongoing awareness of what rivals are up to online.
Campana Pricing, Alternatives, & Details →Niche Finder
General market competitor analysis tool with a free plan available and plans starting at $39/mo.
Niche Finder enables users to identify competitor websites and add them to a personalized tracking list. Through their Website Audit feature, it offers a comprehensive snapshot of each competitor’s online presence including traffic volume, bounce rate, top keywords, backlinks, WHOIS data, visitor demographics, and marketing channel breakdowns. Users can group and organize competitors using the Website List & Collection feature, making it easy to monitor performance changes over time and export all data in CSV, PDF, or PNG formats. The platform connects directly to tools like SEMrush and Similarweb for deeper analysis if desired.
Niche Finder Pricing, Alternatives, & Details →Competitor Research
General market competitor analysis tool with a free plan available and plans starting at $149/mo.
Competitor Research is an AI‑powered tool designed to help online businesses discover and analyze their market rivals. After entering a domain, it automatically identifies direct and indirect competitors using multiple data sources. The platform compiles a detailed report including search traffic, keyword rankings, backlink profiles, pricing strategies, website performance, audience targeting, messaging tone, and customer reviews. Results are delivered as downloadable spreadsheets or dashboards. It’s aimed at solopreneurs, startups, and small online businesses seeking a comprehensive but without the need for ongoing subscriptions.
Competitor Research Pricing, Alternatives, & Details →Branding5
General market competitor analysis tool with no free plan available and plans starting at $147/mo.
Branding5 is a lightweight, AI-powered platform that helps businesses quickly define their brand identity and strategy in plain, practical terms based on their competition and other players in the market. Users input basic details—like company info, target audience, and competitors, then choose from classic brand models. The AI processes this to deliver a polished brand positioning report within minutes, including core values, audience insights, color and font suggestions, taglines, and even campaign ideas. It also offers deeper modules like marketing audits, SEO and competitor analysis, and visual-brand reviews, all aimed at giving small businesses, startups, and solo founders clarity and direction with minimal jargon or heavy agency costs.
Branding5 Pricing, Alternatives, & Details →Localytics
General market competitor analysis tool with no free plan available and enterprise-level pricing.
Localytics scrapes nearly every publicly available KPI on local businesses and uses that data to create detailed dashboards operators can look at to answers questions around the seasonality of their industry, the fastest growing or stagnating businesses, market leaders, and insights digging into both their and their competitors positive and negative reviews to give a business a comprehensive analysis of what they are doing well vs what they can improve.
Localytics Pricing, Alternatives, & Details →CentricSoftware
General market competitor analysis tool with no free plan available and enterprise-level pricing.
Centric Software's competitive intelligence tools helps retailers answer critical questions about the competitive landscape they operate and the individual brands they compete with and position against. They help retailers answer questions like what products their competitors are selling, what up-and-coming trends they need to know about, wehther their inventory investments are correct, when their competitors and discounting items, how their pricing strategies compare, and more.
CentricSoftware Pricing, Alternatives, & Details →Valona
General market competitor analysis tool with no free plan available and enterprise-level pricing.
Valona's competitive intelligence platform uses AI to gather data from a massive amount of sources and in multiple languages to identify the most relevant marketing insights for competitive benchmarking and sales. Their tools help uncover competitive intel quickly and easily to help you stay ahead of competitors and your market as a whole.
Valona Pricing, Alternatives, & Details →RightMetric
General market competitor analysis tool with no free plan available and plans starting at $4/mo.
Instead of a platform like some of these others tools, RightMetric is a service that allows you to hand off your efforts to gain audience insights and competitive intelligence to their team where they handle the rest. Their insights help you craft a more informed content strategy, help identify ways to better work with influencers, and gain competitive insights that cover many other aspects of yoru digital strategy.
RightMetric Pricing, Alternatives, & Details →Digimind
General market competitor analysis tool with no free plan available and enterprise-level pricing.
Build for identify coonsumer insights, Digimind's intelligence software helps you understand the competitive environment your business exists within and the market trends that influence your ability to succeed. Their platform helps you monitor and visualize competitive intelligence before purchase to identify opporutnities to better communicate to your customers during the research phase of the shopping experience.
Digimind Pricing, Alternatives, & Details →CI Radar
General market competitor analysis tool with no free plan available and enterprise-level pricing.
CI Radar combines technology with manual curation and analysis to create accurate insights for their users delivered email. This combination of manual and automated work gives them the possibility to identify trends that other systems can't. CI Radar is built primarily for executive teams, product teams, intelligence teams, and marketing teams who are trying to stay ahead of their competitors and identify growth opportunities.
CI Radar Pricing, Alternatives, & Details →ReportLinker
General market competitor analysis tool with no free plan available and plans starting at $89/mo.
ReportLinker is a tool that uses AI to automate market intelligence and competitor intelligence efforts. They allw you to track multiple companies to spot emerging trends and identify ways to stay ahead of competitors. Their system also boils down information into key insights to help users avoid information overload when tracking their competitors.
ReportLinker Pricing, Alternatives, & Details →Beauhurst
General market competitor analysis tool with no free plan available and enterprise-level pricing.
Beauhurst sources, extracts, and packages data from thousands of businesses in the UK to create a comprehensive database of private companies. They offer a handful of tools including company insights for sales teams to help sales teams beat their competitors and win high-quality clients.
Beauhurst Pricing, Alternatives, & Details →WatchMyCompetitor
General market competitor analysis tool with no free plan available and enterprise-level pricing.
WatchMyCompetitor uses AI to watch your competitors and identify insights that could lead to opportunities or ideas. They track product changes, pricing updates, promotations, and other changes in near real-time so brands can quickly act on what they learn from their competitors.
WatchMyCompetitor Pricing, Alternatives, & Details →Comintelli
General market competitor analysis tool with no free plan available and enterprise-level pricing.
Comintelli allows businesses to monitor key intelligences topics around their competitors and industry to gain insights that can be used to build more data-driven growth strategies. Their technology scans a large set of external data sources for new ideas so that your team can focus on building a strategy to take advantage of what you learn about your competitive landscape and market.
Comintelli Pricing, Alternatives, & Details →Moody's
General market competitor analysis tool with no free plan available and enterprise-level pricing.
Moody's (formerly known as Orbis) is a deep comparitive data set on prvidate companies that appends publicly available data with third party data and insights to give companies looking to track public buniesses the abiliy to simplify the decision-making process as they look to learn from competitors.
Moody's Pricing, Alternatives, & Details →Appinio
General market competitor analysis tool with no free plan available and enterprise-level pricing.
Appinion is a tool that make audience and competitive insights accessible for anyone. Their value proposition is that you can go from questions into insights in a matter of minutes. While these questions can be asked about many other angle besides competitor monitoring, as you can imagine this is a large use case for a market research platform like theirs.
Appinio Pricing, Alternatives, & Details →SightX
General market competitor analysis tool with a free plan available and plans starting at $135/mo.
SightX is built on the idea of automating market research and market insights so you can spend time on more important things. They specialize in being able to gather competitive and market intelligence quickly and then using that data to target your audience anywhere in the world.
SightX Pricing, Alternatives, & Details →