Paid Competitor Analysis Tools
These competitor tracking tools require you to pay up front for their services. While some folks view this as a bad thing, it isn't always the case because their customer service and development teams don't have to juggle supporting a huge number of free users in addition to users like you who are paying full price for their services. If you're looking for higher-end competitor analysis platforms and have the budget, this list is probably a smart place to start. This collection includes 95 tools.
Otterly.ai
Seo competitor analysis tool with no free plan available and plans starting at $29/mo.
Otterly.AI is a tool for monitoring how your brand and content appear in AI-driven search environments such as ChatGPT, Google AI Overviews, Gemini, or Perplexity. It tracks when your brand is mentioned or cited in responses to prompts and monitors the share of voice compared with competitors. The app also watches which pages of your site are being referenced by AI systems, collects keyword-to-prompt insights, and delivers regular reports and exports of changes over time. It is meant for brands and marketers aiming to understand and improve visibility within AI-powered search results.
Otterly.ai Pricing, Alternatives, & Details →GoodsFox
Ppc / paid search competitor analysis tool with no free plan available and plans starting at $129/mo.
GoodsFox is a platform for tracking competitor advertising activity and website traffic trends. It monitors ad creatives across many major ad channels such as Google, Meta, and TikTok. It shows where competitors are placing ads by region and format and estimates how much they may be spending. It also benchmarks website traffic among brands and surfaces top creative formats. Users can compare competitors’ ad strategies and performance over time and export or review data to inform their own media planning and creative direction.
GoodsFox Pricing, Alternatives, & Details →Campana
General market competitor analysis tool with no free plan available and enterprise-level pricing.
Campana offers live monitoring of competitors’ digital activities. It tracks updates on websites, social media posts, and key news. Users can benchmark their performance versus competitors using metrics like visibility, content changes, and presence across marketing channels. It includes a research chatbot to pull insights, and news alerts for when something relevant happens with a tracked competitor. The platform helps brands stay aware of competitor messaging and strategy shifts, compare their own marketing output, and spot trends. It is built for teams needing ongoing awareness of what rivals are up to online.
Campana Pricing, Alternatives, & Details →Profound
Seo competitor analysis tool with no free plan available and plans starting at $499/mo.
Profound provides tools for comparing your brand’s performance in AI-powered search against competitors. It lets you track your visibility score, brand mentions, and how AI systems like ChatGPT or Google AI Overviews reference your content. You can see which sources and citations influence AI responses about your brand, analyze sentiment, and monitor performance changes over time. Real-time monitoring of new models (like GPT-5) and AI crawler behavior enhances competitive awareness. The platform’s dashboards help spot gaps and patterns in AI visibility, helping you adjust strategies based on how competitors appear in AI answer engines.
Profound Pricing, Alternatives, & Details →Centium
Seo competitor analysis tool with no free plan available and plans starting at $99/mo.
Centium is a platform that tracks how brands are represented in answers from major AI assistants, including ChatGPT, Gemini, Claude, Grok, and DeepSeek. It analyzes how often a brand appears in AI-generated responses to industry-relevant prompts and compares that visibility to other competitors. The platform identifies which sources AI models rely on most for specific industries, helping users understand and adapt to those patterns. It also offers personalized recommendations to improve AI visibility. This service is aimed at businesses wanting to monitor and influence how they and their competitors are portrayed by AI systems.
Centium Pricing, Alternatives, & Details →TrueRanker
Seo competitor analysis tool with no free plan available and plans starting at $12/mo.
TrueRanker allows users to monitor how their competitors rank for specific keywords in Google search either locally or globally across desktop and mobile devices. The tool displays daily ranking position updates and collects historical data to visualize trends over time. Users can compare their own rankings with competitors, uncover new keyword opportunities, and receive alerts when metrics change. It also provides on‑page SEO comparisons like headings, keyword density, and visibility metrics for pages ranking well for targeted terms. The reporting features include customizable exports and white‑labeling, making it suitable for agencies, SEO teams, and anyone tracking rival performance over time.
TrueRanker Pricing, Alternatives, & Details →Lebesgue
All-in-one competitor analysis tool with no free plan available and plans starting at $79/mo.
Lebesgue’s Competitor Tracking tools let ecommerce brands observe competitors’ Facebook and Google ad campaigns, monitoring creative content, publishing history, ad frequency, and estimated spend trends. It also tracks competitors' basic email marketing tactics and highlights trending keywords that drive engagement. Users can compare public marketing activities over time, review performance patterns, and uncover how competitors structure campaign to make it easier to adapt strategy or identify gaps. The feature is designed for small to medium retail brands on Shopify or WooCommerce who want data-driven insights into competitor behavior and ongoing market dynamics.
Lebesgue Pricing, Alternatives, & Details →Anecdote
Social media competitor analysis tool with no free plan available and plans starting at $49/mo.
Anecdote’s AI Competitor Analysis tool lets businesses automatically collect and compare public customer feedback from reviews, support chats, surveys, social media and more across both their own company and competitors. It uses AI to tag and prioritize feedback, highlight strengths and weaknesses, track sentiment trends, uncover unmet needs, and map competitive SWOT factors. Users receive weekly summaries and alerts when significant shifts are detected, helping inform product, marketing, and customer experience efforts. Intended for product managers, CX teams, and market intelligence professionals, it provides deeper insight than surface metrics like traffic.
Anecdote Pricing, Alternatives, & Details →Branding5
General market competitor analysis tool with no free plan available and plans starting at $147/mo.
Branding5 is a lightweight, AI-powered platform that helps businesses quickly define their brand identity and strategy in plain, practical terms based on their competition and other players in the market. Users input basic details—like company info, target audience, and competitors, then choose from classic brand models. The AI processes this to deliver a polished brand positioning report within minutes, including core values, audience insights, color and font suggestions, taglines, and even campaign ideas. It also offers deeper modules like marketing audits, SEO and competitor analysis, and visual-brand reviews, all aimed at giving small businesses, startups, and solo founders clarity and direction with minimal jargon or heavy agency costs.
Branding5 Pricing, Alternatives, & Details →Localytics
General market competitor analysis tool with no free plan available and enterprise-level pricing.
Localytics scrapes nearly every publicly available KPI on local businesses and uses that data to create detailed dashboards operators can look at to answers questions around the seasonality of their industry, the fastest growing or stagnating businesses, market leaders, and insights digging into both their and their competitors positive and negative reviews to give a business a comprehensive analysis of what they are doing well vs what they can improve.
Localytics Pricing, Alternatives, & Details →Search Atlas
Seo competitor analysis tool with no free plan available and plans starting at $99/mo.
Atlas Search is a powerful SEO platform that, like other organic search tools, allows you to track the rankings and SEO performance of both yourself and your competitors. They also allow advanced tracking and insights around your competitors backlinks to identify locations where marketers may be ablet to get links pointed to their site or content.
Search Atlas Pricing, Alternatives, & Details →Opinly
All-in-one competitor analysis tool with no free plan available and plans starting at $29/mo.
Opinly is an AI-powered, all-in-one competitor analysis tool. They offer the ability to track your competitors' backlink performance, traffic analysis, Instagram performance, landing pages, and basic email newsletter insights. They offer a simple, easy-to-use interface to tracking these key insights for up 20 different competitors on their highest plan.
Opinly Pricing, Alternatives, & Details →NapoleonCat
Social media competitor analysis tool with no free plan available and plans starting at $32/mo.
NapoleonCat is a comprehensive social media management tool that includes a social inbox, publishing capabilities, automation features, and deep analytics for 10 different social platforms. Those analytics also let you analyze the performance of your competitors' content and profiles across each of those social media networks.
NapoleonCat Pricing, Alternatives, & Details →MaekerSuite
Video / youtube competitor analysis tool with no free plan available and plans starting at $23/mo.
Makersuite is a powerful tool for YouTube creators that takes advantage of their deep dataset to provide competitive insight tools as well. Specifically, Maekersuite uses AI to evaluate both competitor content and trending content to give you very specific insights, ideas, and data to plan your own content strategy and efforts relative to the creators working in similar spaces.
MaekerSuite Pricing, Alternatives, & Details →SocialBook
Social media competitor analysis tool with no free plan available and plans starting at $199/mo.
SocialBook is a tool that primarily helps brands find and connect with influencers. However, they also have a slick competitor monitoring feature that allows you to track what your competitors are doing in this space. SocialBook shows you these brands statistics around insights like the number of influencers they hire, the results of those campaigns in real-time, their budgets and more.
SocialBook Pricing, Alternatives, & Details →CentricSoftware
General market competitor analysis tool with no free plan available and enterprise-level pricing.
Centric Software's competitive intelligence tools helps retailers answer critical questions about the competitive landscape they operate and the individual brands they compete with and position against. They help retailers answer questions like what products their competitors are selling, what up-and-coming trends they need to know about, wehther their inventory investments are correct, when their competitors and discounting items, how their pricing strategies compare, and more.
CentricSoftware Pricing, Alternatives, & Details →Revenue Management Solutions
Retail & pricing competitor analysis tool with no free plan available and enterprise-level pricing.
Focused primarily on restaurant data, Revenue management Solutions helps these competitive businesses compare and benchmark their locations' pricing strategy with pricing data from over 235,000 other locations to give their decisions competitive context and insight. Their dataset helps restaurants price more competitively on the menu, category, and even item levels of their businesses.
Revenue Management Solutions Pricing, Alternatives, & Details →Minderest
Retail & pricing competitor analysis tool with no free plan available and enterprise-level pricing.
Minderest is a competitor price monitoring platform that focuses on data quality and deep experience to help retail brands make accurate pricing decisions on accurate data. They allow you to find out your competitors' prices, promotions, stock, and more across their entire catalog with all product details updated daily.
Minderest Pricing, Alternatives, & Details →Wiser
Retail & pricing competitor analysis tool with no free plan available and enterprise-level pricing.
Wiser captures retail data, both online and in-store, and puts these data into clear, insightful visualizeations to make it easy for retailers to turn competitive intelligence into effective strategic decisions. THeir services allow retails and ecommerce brands alike to price more effectively, automate competitor intelligence, protect their margins, and identify new sales opportunities.
Wiser Pricing, Alternatives, & Details →Valona
General market competitor analysis tool with no free plan available and enterprise-level pricing.
Valona's competitive intelligence platform uses AI to gather data from a massive amount of sources and in multiple languages to identify the most relevant marketing insights for competitive benchmarking and sales. Their tools help uncover competitive intel quickly and easily to help you stay ahead of competitors and your market as a whole.
Valona Pricing, Alternatives, & Details →Mentionlytics
Social media competitor analysis tool with no free plan available and plans starting at $69/mo.
Mentionlytics allows brands to use tracking data from unlimited sources so you can be the first to know when competitor brands and products are mentioned on any social media channel or other website. They scan the entire web for mentions including news sites, review sites, blogs, forums and, more to help your team not miss a competitive insight and moment.
Mentionlytics Pricing, Alternatives, & Details →Asodesk
Mobile app competitor analysis tool with no free plan available and plans starting at $59/mo.
Asodesk uses a proprietary algorithm to track mobile app data and uncover competitor insights for apps on both the App Store and Google Play in more than 100 countries. You can discover apps that are competing for the same keywords as your app, analyze their performance, explore their app strategy, and set up reports and alerts to always stay on top of what competitive apps are doing.
Asodesk Pricing, Alternatives, & Details →AppTweak
Mobile app competitor analysis tool with no free plan available and plans starting at $99/mo.
AppTweak allows you to monitor your mobile app's performance against your competitor to identify ways to better perform in your key markets. Their ad benchmarketing allows you to understand how your campaigns are performing against your comp set and their review and marketing intelligence tools add additional insight to help you easily track how well you are doing aganist the apps you're competing with.
AppTweak Pricing, Alternatives, & Details →ContentStudio
Social media competitor analysis tool with no free plan available and plans starting at $99/mo.
ContentStudio allows you to track and measure your performance as a ranking against other competitors and your industyr. You can analyze profile growth and engagement, track your competitors' posting frequency, and get a high level view of all of these metrics to give your marketing efforts additional insight and context relative to your competitive set.
ContentStudio Pricing, Alternatives, & Details →RightMetric
General market competitor analysis tool with no free plan available and plans starting at $4/mo.
Instead of a platform like some of these others tools, RightMetric is a service that allows you to hand off your efforts to gain audience insights and competitive intelligence to their team where they handle the rest. Their insights help you craft a more informed content strategy, help identify ways to better work with influencers, and gain competitive insights that cover many other aspects of yoru digital strategy.
RightMetric Pricing, Alternatives, & Details →Flaminjoy
Social media competitor analysis tool with no free plan available and enterprise-level pricing.
Unlike other social media platforms that do everything, Flaminjoy is focused 100% on competitor analysis. THeir tools allow you to keep your finger on the pulse of what is happening your competitive landscape by analyzing your competitors' social media content, track the engagement they receive on each post, identify when they're chaning their strategy, track certain hashtags, and give yourself the insights you need to craft a smart social media marketing startegy against your competitive set.
Flaminjoy Pricing, Alternatives, & Details →Unbox Social
Social media competitor analysis tool with no free plan available and plans starting at $9/mo.
Unbox Social's competitor monitoring tools allow you to benchmark yourself against your competitive set and industry to compare how your content is performing relative to brands like yours. You can track the number of posts, engagement, types of content, and highest performing posts as well as measure share of voice, sentiment, and brand score to give yourself a clear, insightful look at your social media marketing success versus your competitors.
Unbox Social Pricing, Alternatives, & Details →Sprinklr
Social media competitor analysis tool with no free plan available and enterprise-level pricing.
Sprinklr is an all-in-one social media management platform that also includes competitive insights and competitive benchmarking tools to complement their suite of other social media apps. Their platform allows you to benchmark your social media marketing performance against your competition across 8 social media channels. They include out-of-the-box dashboards that get you up and running quick with key insights, insights on competitors' individual posts, and the ability to set up alerts so it's easy to identify opportunities and learnings.
Sprinklr Pricing, Alternatives, & Details →Social Status
Social media competitor analysis tool with no free plan available and plans starting at $9/mo.
Social Status is a competitor analytics platform that allows you to create competitor analyses quickly and easily. Their tools enables marketing to monitor and benchmark their competitors' engagement on Facebook, YouTube, Twitter/X, and Instagram to help marketers learn what's working and improve their own social media strategy.
Social Status Pricing, Alternatives, & Details →VidIQ
Video / youtube competitor analysis tool with no free plan available and plans starting at $49/mo.
The vidIQ platform helps YouTube creators discover what is working for their comeptitors and why. Their platform helps you uncover videos and channels within the same topic or industry to track their highest viewed videos, subscriber growth, views per hour, and more. You can even dig into their individual videos and sort them by date, keyword, views, and more.
VidIQ Pricing, Alternatives, & Details →Konnecto
Retail & pricing competitor analysis tool with no free plan available and enterprise-level pricing.
Konnecto helps you monitor your competitors' path to conversion to identify new affiliates and opportunities for growth. They'll monitor your market and automatically monitor placements, competitors, and partners to stay on top of your portfolio and opportunities. They'll also identify purchase patterns, prescribe recommendataions, and the next best action to better compete against your competitive set.
Konnecto Pricing, Alternatives, & Details →Altosight
Retail & pricing competitor analysis tool with no free plan available and enterprise-level pricing.
Altosight is a pricing monitoring tool that allows you to monitor your competitors prices automatically. You can schedule checks to happen at specific times of day, monitor competitor prices in any country, analyze pricing strategies across currenties, and find products automatically on marketplaces, direct retailers, and price comparison engines for all of your the brands you compete with.
Altosight Pricing, Alternatives, & Details →The Search Monitor
Ppc / paid search competitor analysis tool with no free plan available and enterprise-level pricing.
The Search Monitor is a tool that helps brands track their competitors ads and performance. They offer a handful of tools and benefits including the ability to monitor ads in any location including local ads, hourly crawling to increase the likelihood of identifying key information, automatic alerts of key insights, crawling that looks like real people, and the ability to monitor ads across search, social media, display, ads and more across mobile and desktop.
The Search Monitor Pricing, Alternatives, & Details →Key Lime Labs
Website competitor analysis tool with no free plan available and enterprise-level pricing.
Kel Lime Labs offers a one-click solution to analyzing and tracking the UX and design efforts of your competitors. They'll track trends across your competitors and industry and share indexed screenshots, trends, consumer ratings, and other competitive intelligence with your team so you can gain all the UX/UI competitive insights you need to make decisions without having to spend any time gathering this information on your own.
Key Lime Labs Pricing, Alternatives, & Details →Watchful
Mobile app competitor analysis tool with no free plan available and enterprise-level pricing.
Watchful is an AI powered platform that allows app developers and marketers to watch their competitors key moves and learn ways to imporve their user experience. Gain visibility into the A/B tests your competitors are running, see features that are in dev, and never be caught off guard by new releases. Plus, you can also monitor your competitors' CRM strategy to see how they communicate with customers in the app, via email, and on their website.
Watchful Pricing, Alternatives, & Details →SocialPeta
Ppc / paid search competitor analysis tool with no free plan available and enterprise-level pricing.
SocialPeta allows advertisers to monitor their competitors' top ads and products to generate inspiration about their own campaigns and opportunities to outperform their competition. Their database of over 1.3 billion ads across Twitter/X, YouTube, Facebook, TikTok, and other channels creates the ability to monitor your competitors' ads in ways that other platforms can't.
SocialPeta Pricing, Alternatives, & Details →Panoramata
All-in-one competitor analysis tool with no free plan available and plans starting at $89/mo.
An e-commerce focused platform, Panoramata monitors your competitors' digital marketing strategy including ads, landing pages, SMS, tach stack, newsletters, social media, and more to help marketing teams gain key competitive insights without having to manage all of this tracking manually. Insights are shown in real-time and can be easily shared with the rest of your team to quickly take advanatage of insights that are uncovered.
Panoramata Pricing, Alternatives, & Details →Sensor Tower
Mobile app competitor analysis tool with no free plan available and enterprise-level pricing.
Sensor Tower focus on competitive data quality over quantity. They use data curated by real people across the global digital economy to try to identify things other platforms can't. Their focus on the mobile user and app industry gives you the opportunitiy to optimize your digital advertising spend across Google Play and the Apple App Store.
Sensor Tower Pricing, Alternatives, & Details →Adthena
Ppc / paid search competitor analysis tool with no free plan available and enterprise-level pricing.
Adthena allows you to dig much deeper than the analytics that platforms like Google Ads shows you about the performance of your ads. See every advertising move your competitors make so you can spot opportunities and make your PPC spend as effective and efficient as possible. Their suite of tools can map your entire market across the entire Google Ads platform, protect your brand from competitors, pause bidding on terms you're ranking for organically, and be notified when new opportunities are identified by the system.
Adthena Pricing, Alternatives, & Details →Digimind
General market competitor analysis tool with no free plan available and enterprise-level pricing.
Build for identify coonsumer insights, Digimind's intelligence software helps you understand the competitive environment your business exists within and the market trends that influence your ability to succeed. Their platform helps you monitor and visualize competitive intelligence before purchase to identify opporutnities to better communicate to your customers during the research phase of the shopping experience.
Digimind Pricing, Alternatives, & Details →TubeBuddy
Video / youtube competitor analysis tool with no free plan available and plans starting at $7/mo.
TubeBuddy is a competitor analysis tool buitl specifically for YouTube creators and brands with YouTube channels. This platform allows you to compare you channel and video against the performance of competitirve channels and track their video uploads and performance so you can identify what is working for channels like yours and replicate those efforts on your own to improve your video performance.
TubeBuddy Pricing, Alternatives, & Details →Compete IQ
Sales competitor analysis tool with no free plan available and enterprise-level pricing.
Built for marketing teams, CompeteIQ is a competitive intelligence tool that is designed to provide sales reps with key insights and knowledge to close more deals. They use both AI and natural language processing to monitor competitor news and events to product customized battle cards deisned to improve win/loss ratios and lower customer acquisition costs.
Compete IQ Pricing, Alternatives, & Details →PriceShape
General market competitor analysis tool with no free plan available and plans starting at $299/mo.
PriceShape is a price comparison software that is built for both brands and wholesales to get insights about their vendors including stock status and how they have priced your and other products. They provide a user-friend tool that helps you optimize pricing strategies by monitoring your competitors products and prices to better position your products in the market to ultimately increase sales and profit.
PriceShape Pricing, Alternatives, & Details →Who's Mailing What
Direct mail competitor analysis tool with no free plan available and enterprise-level pricing.
Who's Mailing What is a clever, unique approach to competitive analysis in a channel that's traditionally very hard to follow; direct mail. While monitoring your competitors' direct mail campaigns over time may not be possible, their database of hundreds of thousands of direct mail pieces likely contains a few campaigns from competitive companies in your industry that you can surely learn from as you look to build your own direct mail strategy.
Who's Mailing What Pricing, Alternatives, & Details →CI Radar
General market competitor analysis tool with no free plan available and enterprise-level pricing.
CI Radar combines technology with manual curation and analysis to create accurate insights for their users delivered email. This combination of manual and automated work gives them the possibility to identify trends that other systems can't. CI Radar is built primarily for executive teams, product teams, intelligence teams, and marketing teams who are trying to stay ahead of their competitors and identify growth opportunities.
CI Radar Pricing, Alternatives, & Details →ReportLinker
General market competitor analysis tool with no free plan available and plans starting at $89/mo.
ReportLinker is a tool that uses AI to automate market intelligence and competitor intelligence efforts. They allw you to track multiple companies to spot emerging trends and identify ways to stay ahead of competitors. Their system also boils down information into key insights to help users avoid information overload when tracking their competitors.
ReportLinker Pricing, Alternatives, & Details →Competitors App
All-in-one competitor analysis tool with no free plan available and plans starting at $19/mo.
Competitors App is a broad competitor analysis tool for marketers that allows marketing teams to track their competitors across social media, paid ads, blog content, organic search results, website changes, and changes to their email programs. Insights can be gleaned by logging into their web app or subscribing to email alerts to stay on top of marketing tactics from each competitor.
Competitors App Pricing, Alternatives, & Details →Beauhurst
General market competitor analysis tool with no free plan available and enterprise-level pricing.
Beauhurst sources, extracts, and packages data from thousands of businesses in the UK to create a comprehensive database of private companies. They offer a handful of tools including company insights for sales teams to help sales teams beat their competitors and win high-quality clients.
Beauhurst Pricing, Alternatives, & Details →Intelligence Node
Retail & pricing competitor analysis tool with no free plan available and enterprise-level pricing.
A competitor analysis tool built for retail brands, Intelligence Node helps brands track competitor content and then optimize their online listings based on what they learn. You can also track pricing and promotions, share of search, and availability with 99% accuracy thanks to their patented AI.
Intelligence Node Pricing, Alternatives, & Details →WatchMyCompetitor
General market competitor analysis tool with no free plan available and enterprise-level pricing.
WatchMyCompetitor uses AI to watch your competitors and identify insights that could lead to opportunities or ideas. They track product changes, pricing updates, promotations, and other changes in near real-time so brands can quickly act on what they learn from their competitors.
WatchMyCompetitor Pricing, Alternatives, & Details →Comintelli
General market competitor analysis tool with no free plan available and enterprise-level pricing.
Comintelli allows businesses to monitor key intelligences topics around their competitors and industry to gain insights that can be used to build more data-driven growth strategies. Their technology scans a large set of external data sources for new ideas so that your team can focus on building a strategy to take advantage of what you learn about your competitive landscape and market.
Comintelli Pricing, Alternatives, & Details →Moody's
General market competitor analysis tool with no free plan available and enterprise-level pricing.
Moody's (formerly known as Orbis) is a deep comparitive data set on prvidate companies that appends publicly available data with third party data and insights to give companies looking to track public buniesses the abiliy to simplify the decision-making process as they look to learn from competitors.
Moody's Pricing, Alternatives, & Details →Radarr
Social media competitor analysis tool with no free plan available and enterprise-level pricing.
A social media listening app, Radarr allows marketers to keep tabs on mentions of both their own and their competitors' brands and products across social media sites and review sites. Users can track sentiment, mention frequency, and more and benchmark these stats agains their own efforts and performance on these channels.
Radarr Pricing, Alternatives, & Details →42Matters
Mobile app competitor analysis tool with no free plan available and plans starting at $650/mo.
A mobile and CTV data ste, 42matters provides competitive insights for iOS and Android apps and games. Their tools allow you to research download volume, monthly active users, and benchmark your own performance against other apps and games competing for the same audiences and users.
42Matters Pricing, Alternatives, & Details →MediaRadar
Ppc / paid search competitor analysis tool with no free plan available and enterprise-level pricing.
MediaRadar analyze advertising data for your market and competitors to discover actionable insights for your team so you can identify opportunities for your marketing team to increase ad revenue, ROI, and performance.
MediaRadar Pricing, Alternatives, & Details →Contify
News/updates competitor analysis tool with no free plan available and enterprise-level pricing.
Contify identify a long list of key competitive insights including business performance, business expansion, new products, new clients, go-to-market efforts, quotes and posts from company leadership, legal challenges, blog posts, job postings, and more so no matter where the opportuniites lie, your team can quickly identify ways to act.
Contify Pricing, Alternatives, & Details →Data.ai
Mobile app competitor analysis tool with no free plan available and enterprise-level pricing.
Data.ai uses AI and mobile app data to provie comprehensive market and competitive insights so you can beat your competitors to big, new opportunities and quickly act on opportunities as they happen without having to manually sift through the data yourself for each competitor.
Data.ai Pricing, Alternatives, & Details →Reputation
Social media competitor analysis tool with no free plan available and enterprise-level pricing.
Reputation allows your to track and compare your review performance to the review performance of your competitors. You can drill into individual brand performance, compare yourself to the industry's benchmarks, identify what is contributing to your competitors positive and negative reviews, and analyze sentiment in real-time for reviews as they happen.
Reputation Pricing, Alternatives, & Details →AsoMonitor
Mobile app competitor analysis tool with no free plan available and plans starting at $19/mo.
Bult for monitoring app store performance, AsoMonitor allows you to stay informated about your competitors latest app udates, track their creative used in listings, identify changes to their description, be alerted with they change pricing and more to help you stay ahead of apps competing with you for the same users and markets.
AsoMonitor Pricing, Alternatives, & Details →SerpMonitor
Seo competitor analysis tool with no free plan available and plans starting at $19/mo.
SerpMonitor is a library of SEO tools that can be used to track your and your competitors' organic search efforts and stay informed about how you and your competitive set are peforming for top keywords. Their tools allow you to compare you performance with each of your competitors using clean grids and visual so it's easy to track your progress relative to your competitors.
SerpMonitor Pricing, Alternatives, & Details →PromoNavi
Ppc / paid search competitor analysis tool with no free plan available and plans starting at $49/mo.
PromoNavi is a PPC advertising tool that also includes the ability compare your ads, keywords, and paid traffic to your competitors. Between reports for your own performance and insights into your competitors' strategy and performance, this tools is designed to help you identify ways to optimize your PPC performance relative to your competitors.
PromoNavi Pricing, Alternatives, & Details →ZoomSphere
Social media competitor analysis tool with no free plan available and plans starting at $95/mo.
An all-in-one social media management platform built for collaborative teams, Zoomsphere also includes social media benchmarking tools that allow you to compare your own social media performance to the performance of your competitive set to give your social media efforts additional insight and context through side-by-side comparisons with each brand.
ZoomSphere Pricing, Alternatives, & Details →AMZ Insight
General market competitor analysis tool with no free plan available and plans starting at $39/mo.
Built for Amazon sellers, AMZ Insight is a market research tool that allows sellers to track, analyze, and learn from their competitors' strategy on Amazon. You can track your competitors' products, monitor ranking for specific keywords, estimate their sales and revenue, and dig into each competitors' pricing strategy.
AMZ Insight Pricing, Alternatives, & Details →Serpstat
Seo competitor analysis tool with no free plan available and plans starting at $59/mo.
Serpstat is an SEO tool that allows you to dig into who you real competitors are for each keyword and term you hope to rank for, track your competitors' visibility and backlinks, and uncover new keywords that your competitors may not currently be ranking for. Plus, you can check the ads your competitors are running to help build your own search ad strategy.
Serpstat Pricing, Alternatives, & Details →Conductor
Seo competitor analysis tool with no free plan available and enterprise-level pricing.
Geared more as an enterprise SEO solution, Conductor allows brands to analyze over 20 billion keywords to identify how your competitors are ranking now and what opportunities might exist for you to outrank them for top keywords in your industry. You can also track rankings, measure performance over time, and use their content tools to continuously improve your SEO efforts.
Conductor Pricing, Alternatives, & Details →SEOptimer
Seo competitor analysis tool with no free plan available and plans starting at $19/mo.
SEOptimer is a website SEO checking tool that reviews any website for key factors that can help it rank well. While this can be used on your own website, it can also be used on your competitors to see how well they're optimized for search, what their weaknesses might be, and what opportunities might exist that would help you beat your competitive set when ranking for top keywords on organic search.
SEOptimer Pricing, Alternatives, & Details →SE Ranking
Seo competitor analysis tool with no free plan available and plans starting at $55/mo.
SEO Ranking is a suite of SEO tools that allow you to monitor both your own and your competitors' organic search performance and identify opportunities to outrank your competition for top keywords. The platform includes SEO monitoring, research, tracking, auditing, and on-page SEO tools you can use for any brand including your competitors.
SE Ranking Pricing, Alternatives, & Details →Moz
Seo competitor analysis tool with no free plan available and plans starting at $99/mo.
One of the most famous names in SEO, MOZ has the tools to understand your competitive search landscape and scale up your efforts to capitalize on the opportunities you uncover through keyword, content, link, PR, news, and other dataset and tools. MOZ can also track your and your competitors SEO performance over time as you implement the ideas you surface with their tools. MOZ may not have a free plan, but they do have a handful of free tools you can use without being a paid user.
Moz Pricing, Alternatives, & Details →Appinio
General market competitor analysis tool with no free plan available and enterprise-level pricing.
Appinion is a tool that make audience and competitive insights accessible for anyone. Their value proposition is that you can go from questions into insights in a matter of minutes. While these questions can be asked about many other angle besides competitor monitoring, as you can imagine this is a large use case for a market research platform like theirs.
Appinio Pricing, Alternatives, & Details →Talkwalker
Social media competitor analysis tool with no free plan available and enterprise-level pricing.
Talkwalker helps marketers to identify marketing, brand, engagement, and product opportunities by benchmarking how your strategy is performing relative to your competitors and industry across multiple social media channels. Their tool also allows advanced benchmarking by sentiment, social channel, and audience to help brands optimize and refine their message everywhere they're sharing it.
Talkwalker Pricing, Alternatives, & Details →SkedSocial
Social media competitor analysis tool with no free plan available and plans starting at $30/mo.
Sked Social is a suite of social media management tools - listening, inbox, link in bio, etc. - that also includes competitor social media monitoring. Their tool uses AI to try to parse out key insights, anomolies, or opportunities within a brand's social media activity or performance to reduce the burden on the user to sift through the data themselves to identify insights.
SkedSocial Pricing, Alternatives, & Details →SocialInsider
Social media competitor analysis tool with no free plan available and plans starting at $99/mo.
SocialInsider provides social media competitor analytics and listening metrics for marketers who are looking to take a data-driven approach to their strategy. Users can access competitive intelligence on key brands, benchmark their performance through advanced analytics and reporting, and use AI to listen across channels for key opportunities and insights.
SocialInsider Pricing, Alternatives, & Details →Sociality
Social media competitor analysis tool with no free plan available and plans starting at $99/mo.
Primarily a social media management platform, Sociality takes full advantage of their integrations and data set to also provide competitor analysis tools. For example, you can dig into historical data form competitive brands to see what content has worked for them and schedule reports to make it easy for your entire team to follow competitive trends and opportunities without having to sign into your account.
Sociality Pricing, Alternatives, & Details →Mention
Social media competitor analysis tool with no free plan available and plans starting at $49/mo.
Monitor allows you to watch, well, mentions of your competitors on both traditional news as well as social media, forums, blogs, review websites, and more to understand what they're doing and how you can react. Plus, their analytics provide insights into frequency and breadth to understand each competitors' share of voice.
Mention Pricing, Alternatives, & Details →Emplifi
Social media competitor analysis tool with no free plan available and plans starting at $200/mo.
Emplifi's competitive benchmarking tools giver your team access to billions of social posts, influencers, profiles, and posts across various channels. With historical data and other metrics, you can easily rank and compare your brand's performance against others to give your posts and updates important context.
Emplifi Pricing, Alternatives, & Details →Rival IQ
Social media competitor analysis tool with no free plan available and plans starting at $239/mo.
RivalIQ monitors your competitors on social media across all of the key channels with a few extra perks relative to some other platforms. For example, the platform is able to alert you when your competitors take certain actions, they are able to compare the position each competitor takes in their bio and high level marketing, and they can zoom out even further to compare your performance to your industry as well as your competitors.
Rival IQ Pricing, Alternatives, & Details →Keyhole
Social media competitor analysis tool with no free plan available and plans starting at $89/mo.
Keyhole's main value proposition is the idea of real-time social media monitoring, including monitoring competitors. They can monitor all of the key social platforms including Twitter/X, Instagram, Facebook, TikTok, LinkedIn, and YouTube and have some great tools to synthesize insights from across profiles into downloadable reports.
Keyhole Pricing, Alternatives, & Details →Brandwatch
Social media competitor analysis tool with no free plan available and enterprise-level pricing.
Brandwatch allows you to track any brand across a long list of social media sites including TikTok, Instagram, Twitter/X, LinkedIn, and Reddit. And because you can track any brand, they've also built tools that allow you to track your competitors' social media efforts and compare what they're doing against your own efforts on those same channels or monitor them on new channels you're considering investing in.
Brandwatch Pricing, Alternatives, & Details →Dash Hudson
Social media competitor analysis tool with no free plan available and plans starting at $249/mo.
Dash Hudson combines multiple streams of data from sources like Instagram, YouTube, and Twitter/X to put your performance in context versus your competitors. Reporting is also customizable so you and your team can focus on tracking the metrics and insights that matter as you plan your strategy relative to your competitors. This tool also includes other, non-competitor features that support your efforts on these channels.
Dash Hudson Pricing, Alternatives, & Details →Feedly
Content-focused competitor analysis tool with no free plan available and plans starting at $1/mo.
What started as a beautiful feed reader, Feedly has evolved into a powerful, AI-driven competitive intelligence tool that watches markets for key competitor intel and feeds those insights to your entire team. It's been a fascinating evolution to watch and I'm sure there will be more to come as AI becomes a larger part of their platform.
Feedly Pricing, Alternatives, & Details →Sprout Social
Social media competitor analysis tool with no free plan available and plans starting at $249/mo.
Sprout Social has been int he game for a long time and for good reason, they give you a long list of powerful social media tools including competitor tracking. You can see analytics for Instgram, Facebook, TikTok, Twitter/X, YouTube, LinkedIn, and Pinterest through detailed, easy-to-share dashboards and reports so everyone knows how well your social media accounts doing and how that compares to your competitors.
Sprout Social Pricing, Alternatives, & Details →Phlanx
Social media competitor analysis tool with no free plan available and plans starting at $49/mo.
Phlanx's main focus may not be competitor monitoring, but their ability to dig into social media behavior has allowed them to make that a strong part of their product. They offer tracking for YouTube, Twitter/X, Instagram, and Twitch with insights into post performance and more for each competitor. They do have a limited set of insights that are free, but most features require a paid account.
Phlanx Pricing, Alternatives, & Details →Hootsuite
Social media competitor analysis tool with no free plan available and plans starting at $99/mo.
While you may know Hootsuite from their social media scheduling features, every plan also comes with competitive benchmarking that allows you to compare your own performance on social media to anywhere from 2 competitors (on lower plans) to 20 competitors (on enterprise plans).
Hootsuite Pricing, Alternatives, & Details →Klue
Sales competitor analysis tool with no free plan available and enterprise-level pricing.
Cometimes called competitive enablement, Klue looks to combine market, competitor, and buy insights into a single platform and then use AI to surface key insights to their users. Klue is designed for use by sales, executive teams, product leadership, and marketing so that everyone has insights into what every competitor is doing and can identify opportunities to act.
Klue Pricing, Alternatives, & Details →Crayon
News/updates competitor analysis tool with no free plan available and enterprise-level pricing.
Crayon is primarily focused on news and websites as a data source, but they are one of the platforms that works hard to surface the stuff that matters instead of leaving it up to the user to find those. Using AI they create an inbox of insights that are summarized, scored, and ready to share with your team if you see something worth acting on.
Crayon Pricing, Alternatives, & Details →Kompyte
All-in-one competitor analysis tool with no free plan available and enterprise-level pricing.
Kompyte works from a similar dataset as other companies (they are part of Semrush after all) but ads a few additional insights that are really powerful. First, they look across websites, reviews, content, social, ads, and job postings to build a really comprehensive look at each competitor. Second, they use AI to filter out the really important insights within your competitors' behavior from the normal stuff so you aren't forced to sift through everything on your own to find what matters.
Kompyte Pricing, Alternatives, & Details →Semrush
Seo competitor analysis tool with no free plan available and plans starting at $129/mo.
Like other SEO tools, Semrush allows for tracking competitor keywords, links, and rankings. But they also add paid search insights to their organic search dataset to provide a well-rounded view of how a brand is using search. Even more, they also include social media insights and tracking to provide a one-stop platform for tracking a large portion of marketing insights for a specific competitor.
Semrush Pricing, Alternatives, & Details →iSpionage
Seo competitor analysis tool with no free plan available and plans starting at $59/mo.
iSpionage has created a series of tools that is aligned to understanding your competitors' marketing funnel, dissecting what is working, and being able to recreate or improve on those efforts. Their toolset includes PPC keyword analysis, ad copy analysis and effectiveness scoring, user journey reports, SEO reports, and landing page snapshots to provide insights at ever step of the customer journey.
iSpionage Pricing, Alternatives, & Details →SpyFu
Seo competitor analysis tool with no free plan available and plans starting at $39/mo.
SpyFu's main focus is an SEO marketing suite, but they combine that with PPC data, backlink data, and historical data on both as well as tools built specifically for competitive analysis to help you turn SEO and marketing data into opportunities that can drive customers. In totally they claim to track over 7 billions results across 109 million domains.
SpyFu Pricing, Alternatives, & Details →Majestic
Seo competitor analysis tool with no free plan available and plans starting at $49/mo.
Majestic lives in the SEO competitive monitoring space but their specific focus is on link tracking. They map out a huge portion of the web to be able to give their users acurate link-building intelligence for both your brand and your competitors both in the present but also historically.
Majestic Pricing, Alternatives, & Details →Surfer
Seo competitor analysis tool with no free plan available and plans starting at $89/mo.
Surfer represents a new, more actionable approach to competitor monitoring where they are connecting the dots all the way through to what you do about the things you learn. In this case, Surfer analyzes the content competing for top spots in Google searches and then helps you create content that uses the same words, attributes, and features as those pages to give you the best chance of ranking well for your target keywords.
Surfer Pricing, Alternatives, & Details →BuzzSumo
Content-focused competitor analysis tool with no free plan available and plans starting at $199/mo.
BuzzSumo features a handful of powerful features for monitoring your competitors' content strategies and finding opportunities with those trends to improve your own. You can monitor mentions of a specific brand, conversations around exact products, and competitive intelligence to help you improve your content, news, and PR efforts including connecting with journalists.
BuzzSumo Pricing, Alternatives, & Details →Ahrefs
Seo competitor analysis tool with no free plan available and plans starting at $129/mo.
Ahrefs is focused on one type of competitor monitoring; SEO. They offer tools to track your own performance and the performance of your competitors side plus the ability to find keywords your customers are searching for, discover ideas for content and link building, and track your progress as you build on the competitive opportunities you discover. They're one of the oldest and best in the SEO game.
Ahrefs Pricing, Alternatives, & Details →SimilarWeb
All-in-one competitor analysis tool with no free plan available and plans starting at $199/mo.
Similarweb covers a long list of competitor analysis toolsets including digital benchmarking, website and app analysis, SEO and PPC, shopper intelligence, stock intelligence and forecasting, and sales intelligence for lead forecasting and enrichment. They're one of the few providers that can give a solid traffic estimate of almost any major website.
SimilarWeb Pricing, Alternatives, & Details →SendView
Email competitor analysis tool with no free plan available and plans starting at $69/mo.
Instead of subscribing to your competitors' emails with you own, personal email address, SendView creates a special tracking email address for each of your competitors that you can use to sign up for their emails. Instead of all those campaigns going to your inbox, though, they are analyzed by an engine built for understanding the marketing strategies behind emails and then displayed along with key stats, trends, tech, and tactics in an interface designed to help you identify marketing ideas and opportunities.
SendView Pricing, Alternatives, & Details →