Less Than $30/mo Competitor Analysis Tools
MaekerSuite
Makersuite is a powerful tool for YouTube creators that takes advantage of their deep dataset to provide competitive insight tools as well. Specifically, Maekersuite uses AI to evaluate both competitor content and trending content to give you very specific insights, ideas, and data to plan your own content strategy and efforts relative to the creators working in similar spaces.
More Details +RightMetric
Instead of a platform like some of these others tools, RightMetric is a service that allows you to hand off your efforts to gain audience insights and competitive intelligence to their team where they handle the rest. Their insights help you craft a more informed content strategy, help identify ways to better work with influencers, and gain competitive insights that cover many other aspects of yoru digital strategy.
More Details +Unbox Social
Unbox Social's competitor monitoring tools allow you to benchmark yourself against your competitive set and industry to compare how your content is performing relative to brands like yours. You can track the number of posts, engagement, types of content, and highest performing posts as well as measure share of voice, sentiment, and brand score to give yourself a clear, insightful look at your social media marketing success versus your competitors.
More Details +Social Status
Social Status is a competitor analytics platform that allows you to create competitor analyses quickly and easily. Their tools enables marketing to monitor and benchmark their competitors' engagement on Facebook, YouTube, Twitter/X, and Instagram to help marketers learn what's working and improve their own social media strategy.
More Details +Metricool
Metricool offers social media managers and marketers a full suite of products including competitor analysis tools. Their platform allows you to see how your competitors' social media content is performing in real-time. Set up is as simple adding the name of the account you'd like to track, sorting the data to find the insights you're looking for, and clicking on any post for an in-depth analysis of what they posted and how well it performed.
More Details +Ubersuggest
Neil Patel's free Ubersuggest tool allows you to reverse engineer your competitors' SEO performance and strategy. You can see the top pages that are ranking on organic search, which keywords they're ranking for, get keyword suggestions, find ideas for content and backlinks, and more to help you better compete against other brands for the keywords and traffic your business is chasing.
More Details +Vaizle
Vaizle offers a set of free competitor analysis tools for both Facebook and Instagram. These tools allow you to benchmark your performance against your competitors and track their brand activity such as likes, shares, and other insights across the last 30 days. The analytics are similar for Instagram to give you key insight into what's working for your competitive set.
More Details +Compint
Comping is a website competitor monitoring tool that offers key insights with a really easy setup process. It only takes about a minute to enter the domains of each competitor and their product does the rest. Compint tracks your competitors pricing, product releases, website versions, and more sending you custom alerts in real time when they discover a key bit of competitive intelligence you need to know.
More Details +ESP Finder
ESP Finder is a simple tool that lets you quickly discover the email service provider your competitors are using. Simply forward any marketing email to ESP Finder and it will scan the email, determine which marketing platform was used to send it, and reply with a response in about 5-10 seconds.
More Details +TubeBuddy
TubeBuddy is a competitor analysis tool buitl specifically for YouTube creators and brands with YouTube channels. This platform allows you to compare you channel and video against the performance of competitirve channels and track their video uploads and performance so you can identify what is working for channels like yours and replicate those efforts on your own to improve your video performance.
More Details +Competitors App
Competitors App is a broad competitor analysis tool for marketers that allows marketing teams to track their competitors across social media, paid ads, blog content, organic search results, website changes, and changes to their email programs. Insights can be gleaned by logging into their web app or subscribing to email alerts to stay on top of marketing tactics from each competitor.
More Details +Marketing Miner
Marketing Miner is an SEO tool that allows you to track the rankings and organic search performance of your competitors. Identify which of their pages are ranking, which keywords they are ranking for, and more for your top 5 competitors to identify opportunities to outrank them for top keywords.
More Details +AsoMonitor
Bult for monitoring app store performance, AsoMonitor allows you to stay informated about your competitors latest app udates, track their creative used in listings, identify changes to their description, be alerted with they change pricing and more to help you stay ahead of apps competing with you for the same users and markets.
More Details +SerpMonitor
SerpMonitor is a library of SEO tools that can be used to track your and your competitors' organic search efforts and stay informed about how you and your competitive set are peforming for top keywords. Their tools allow you to compare you performance with each of your competitors using clean grids and visual so it's easy to track your progress relative to your competitors.
More Details +SpyOnWeb
SkyOnWeb is a simple tool that surfaces public data from any website and compares it to other websites sharing the same information. This allows you to see if your competitor is sharing analytics, hosting, or other tools with other brands in their portfolio or parent company. It's not a tool most marketers will need, but it does add a nice bit of info when doing a deeper competitor analysis.
More Details +Followerwonk
Followerwonk allows you to search Twitter bios and compare follower lists between you and your competitors to find overlaps and target potential influencers. You can also break down your competitors' followers by bio, what other account they follow and more. Followerwonk was recently acquired by Fedica to help the service survive the API changes by Twitter/X.
More Details +SEOptimer
SEOptimer is a website SEO checking tool that reviews any website for key factors that can help it rank well. While this can be used on your own website, it can also be used on your competitors to see how well they're optimized for search, what their weaknesses might be, and what opportunities might exist that would help you beat your competitive set when ranking for top keywords on organic search.
More Details +VisualPing
Visualping is a tool that allows you to monitor your competitors' websites for changes automatically. They do this by visually scanning websites and comparing even minute changes to images, layout, copy, and color. When they find something has changed, you'll receive an email alert with details about what they found so it's easy to keep tabs on these changes without having to log into your account.
More Details +SkedSocial
Sked Social is a suite of social media management tools - listening, inbox, link in bio, etc. - that also includes competitor social media monitoring. Their tool uses AI to try to parse out key insights, anomolies, or opportunities within a brand's social media activity or performance to reduce the burden on the user to sift through the data themselves to identify insights.
More Details +Feedly
What started as a beautiful feed reader, Feedly has evolved into a powerful, AI-driven competitive intelligence tool that watches markets for key competitor intel and feeds those insights to your entire team. It's been a fascinating evolution to watch and I'm sure there will be more to come as AI becomes a larger part of their platform.
More Details +Social Blade
SocialBlade is one of the few, free social media analytics platforms that have successfully survived the changes to API limits and costs over the years. They provide deep insights into your competitors' social media behavior across nearly a dozen channels like YouTube, Twitter, Twitch, TikTok, and Instagram all for free with their ad-supported site, but you can go even deeper or remove ads altogether for a small fee.
More Details +Google Trends
While their dataset may only work for larger brands, Google Trends puts the breadth of Google Search queries into a simple interface that lets you explore the ebbs and flows of search interest by keywors. For example, you could set up a side-by-side comparison of search queries for your brand name versus the names of your competitors as a measure of brand awareness or organic search intent for folks looking for each of your specific companies.
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