Less Than $30/mo Competitor Analysis Tools
These tools have monthly fees between $1 and $30 a month. This collection includes 29 tools.
Otterly.ai
Seo competitor analysis tool with no free plan available and plans starting at $29/mo.
Otterly.AI is a tool for monitoring how your brand and content appear in AI-driven search environments such as ChatGPT, Google AI Overviews, Gemini, or Perplexity. It tracks when your brand is mentioned or cited in responses to prompts and monitors the share of voice compared with competitors. The app also watches which pages of your site are being referenced by AI systems, collects keyword-to-prompt insights, and delivers regular reports and exports of changes over time. It is meant for brands and marketers aiming to understand and improve visibility within AI-powered search results.
Otterly.ai Pricing, Alternatives, & Details →Buzzabout
Social media competitor analysis tool with a free plan available and plans starting at $20/mo.
BuzzAbout collects and analyzes social media discussions across platforms like Reddit, TikTok, Instagram, LinkedIn, YouTube, and X to help brands see how they compare to others in their niche. It lets users track keywords, topics, and brands to uncover what audiences are saying about competitors. The tool surfaces sentiment (how people feel), trending topics, audience size, and how conversations are shifting over time. Users can monitor specific profiles or pages, localise by language, and export or share findings. It is aimed at marketers, content strategists, product teams, and anyone wanting to understand how their brand stacks up in public discussions.
Buzzabout Pricing, Alternatives, & Details →TrueRanker
Seo competitor analysis tool with no free plan available and plans starting at $12/mo.
TrueRanker allows users to monitor how their competitors rank for specific keywords in Google search either locally or globally across desktop and mobile devices. The tool displays daily ranking position updates and collects historical data to visualize trends over time. Users can compare their own rankings with competitors, uncover new keyword opportunities, and receive alerts when metrics change. It also provides on‑page SEO comparisons like headings, keyword density, and visibility metrics for pages ranking well for targeted terms. The reporting features include customizable exports and white‑labeling, making it suitable for agencies, SEO teams, and anyone tracking rival performance over time.
TrueRanker Pricing, Alternatives, & Details →Scrapx
Website competitor analysis tool with a free plan available and plans starting at $11/mo.
ScrapX lets users add their competitors' websites into their account to monitor daily for changes. It tracks both text and visual updates, such as new headlines, product listings, or layout shifts. You can also use CSS query selectors to extract specific data points like pricing or stock numbers. Whenever changes occur, users receive alerts via email, Slack or API/webhook, enabling integration into other systems. The platform supports custom headers for monitoring authenticated content or APIs. It’s aimed at marketers, product managers, and small business teams who want timely visibility into competitor activities and content strategy shifts without manual checks.
Scrapx Pricing, Alternatives, & Details →AppstoreSpy
Mobile app competitor analysis tool with a free plan available and plans starting at $19/mo.
AppStoreSpy offers tools for monitoring rival mobile apps across both Android and iOS platforms. It lets users track app rankings, download estimates, revenue data, and update history. With the Market Explorer feature, you can filter and explore competitor apps broadly, then consolidate specific apps in Collections for ongoing comparison. The App Timeline visualizes changes like version updates and redesigns. There’s also a browser extension that adds competitor metrics directly into Google Play search results. Tracking includes keyword changes, daily installs, ratings, reviews, and developer insights which are designed for app creators, marketers, and investors wanting a clear view of competition.
AppstoreSpy Pricing, Alternatives, & Details →Segwise
Ppc / paid search competitor analysis tool with a free plan available and plans starting at $0/mo.
Segwise offers a free tool that lets you monitor up to five competitors’ Meta (Facebook/Instagram) ads in real-time. It continuously scans the Meta Ad Library and populates a clean, 7 day rolling dashboard showing any new ads your rivals launch. The setup is simple, just enter competitor ad URLs and Segwise handles the rest alerting you to fresh creatives without manual searching. It saves time, helps you spot trends early, and keeps you competition-ready.
Segwise Pricing, Alternatives, & Details →Opinly
All-in-one competitor analysis tool with no free plan available and plans starting at $29/mo.
Opinly is an AI-powered, all-in-one competitor analysis tool. They offer the ability to track your competitors' backlink performance, traffic analysis, Instagram performance, landing pages, and basic email newsletter insights. They offer a simple, easy-to-use interface to tracking these key insights for up 20 different competitors on their highest plan.
Opinly Pricing, Alternatives, & Details →MaekerSuite
Video / youtube competitor analysis tool with no free plan available and plans starting at $23/mo.
Makersuite is a powerful tool for YouTube creators that takes advantage of their deep dataset to provide competitive insight tools as well. Specifically, Maekersuite uses AI to evaluate both competitor content and trending content to give you very specific insights, ideas, and data to plan your own content strategy and efforts relative to the creators working in similar spaces.
MaekerSuite Pricing, Alternatives, & Details →RightMetric
General market competitor analysis tool with no free plan available and plans starting at $4/mo.
Instead of a platform like some of these others tools, RightMetric is a service that allows you to hand off your efforts to gain audience insights and competitive intelligence to their team where they handle the rest. Their insights help you craft a more informed content strategy, help identify ways to better work with influencers, and gain competitive insights that cover many other aspects of yoru digital strategy.
RightMetric Pricing, Alternatives, & Details →Unbox Social
Social media competitor analysis tool with no free plan available and plans starting at $9/mo.
Unbox Social's competitor monitoring tools allow you to benchmark yourself against your competitive set and industry to compare how your content is performing relative to brands like yours. You can track the number of posts, engagement, types of content, and highest performing posts as well as measure share of voice, sentiment, and brand score to give yourself a clear, insightful look at your social media marketing success versus your competitors.
Unbox Social Pricing, Alternatives, & Details →Social Status
Social media competitor analysis tool with no free plan available and plans starting at $9/mo.
Social Status is a competitor analytics platform that allows you to create competitor analyses quickly and easily. Their tools enables marketing to monitor and benchmark their competitors' engagement on Facebook, YouTube, Twitter/X, and Instagram to help marketers learn what's working and improve their own social media strategy.
Social Status Pricing, Alternatives, & Details →Metricool
Social media competitor analysis tool with a free plan available and plans starting at $22/mo.
Metricool offers social media managers and marketers a full suite of products including competitor analysis tools. Their platform allows you to see how your competitors' social media content is performing in real-time. Set up is as simple adding the name of the account you'd like to track, sorting the data to find the insights you're looking for, and clicking on any post for an in-depth analysis of what they posted and how well it performed.
Metricool Pricing, Alternatives, & Details →Ubersuggest
Seo competitor analysis tool with a free plan available and plans starting at $0/mo.
Neil Patel's free Ubersuggest tool allows you to reverse engineer your competitors' SEO performance and strategy. You can see the top pages that are ranking on organic search, which keywords they're ranking for, get keyword suggestions, find ideas for content and backlinks, and more to help you better compete against other brands for the keywords and traffic your business is chasing.
Ubersuggest Pricing, Alternatives, & Details →Vaizle
Social media competitor analysis tool with a free plan available and plans starting at $0/mo.
Vaizle offers a set of free competitor analysis tools for both Facebook and Instagram. These tools allow you to benchmark your performance against your competitors and track their brand activity such as likes, shares, and other insights across the last 30 days. The analytics are similar for Instagram to give you key insight into what's working for your competitive set.
Vaizle Pricing, Alternatives, & Details →Compint
Website competitor analysis tool with a free plan available and plans starting at $18/mo.
Comping is a website competitor monitoring tool that offers key insights with a really easy setup process. It only takes about a minute to enter the domains of each competitor and their product does the rest. Compint tracks your competitors pricing, product releases, website versions, and more sending you custom alerts in real time when they discover a key bit of competitive intelligence you need to know.
Compint Pricing, Alternatives, & Details →ESP Finder
Email competitor analysis tool with a free plan available and plans starting at $0/mo.
ESP Finder is a simple tool that lets you quickly discover the email service provider your competitors are using. Simply forward any marketing email to ESP Finder and it will scan the email, determine which marketing platform was used to send it, and reply with a response in about 5-10 seconds.
ESP Finder Pricing, Alternatives, & Details →TubeBuddy
Video / youtube competitor analysis tool with no free plan available and plans starting at $7/mo.
TubeBuddy is a competitor analysis tool buitl specifically for YouTube creators and brands with YouTube channels. This platform allows you to compare you channel and video against the performance of competitirve channels and track their video uploads and performance so you can identify what is working for channels like yours and replicate those efforts on your own to improve your video performance.
TubeBuddy Pricing, Alternatives, & Details →Competitors App
All-in-one competitor analysis tool with no free plan available and plans starting at $19/mo.
Competitors App is a broad competitor analysis tool for marketers that allows marketing teams to track their competitors across social media, paid ads, blog content, organic search results, website changes, and changes to their email programs. Insights can be gleaned by logging into their web app or subscribing to email alerts to stay on top of marketing tactics from each competitor.
Competitors App Pricing, Alternatives, & Details →Marketing Miner
Seo competitor analysis tool with a free plan available and plans starting at $29/mo.
Marketing Miner is an SEO tool that allows you to track the rankings and organic search performance of your competitors. Identify which of their pages are ranking, which keywords they are ranking for, and more for your top 5 competitors to identify opportunities to outrank them for top keywords.
Marketing Miner Pricing, Alternatives, & Details →AsoMonitor
Mobile app competitor analysis tool with no free plan available and plans starting at $19/mo.
Bult for monitoring app store performance, AsoMonitor allows you to stay informated about your competitors latest app udates, track their creative used in listings, identify changes to their description, be alerted with they change pricing and more to help you stay ahead of apps competing with you for the same users and markets.
AsoMonitor Pricing, Alternatives, & Details →SerpMonitor
Seo competitor analysis tool with no free plan available and plans starting at $19/mo.
SerpMonitor is a library of SEO tools that can be used to track your and your competitors' organic search efforts and stay informed about how you and your competitive set are peforming for top keywords. Their tools allow you to compare you performance with each of your competitors using clean grids and visual so it's easy to track your progress relative to your competitors.
SerpMonitor Pricing, Alternatives, & Details →SpyOnWeb
Website competitor analysis tool with a free plan available and plans starting at $6/mo.
SpyOnWeb is a simple tool that surfaces public data from any website and compares it to other websites sharing the same information. This allows you to see if your competitor is sharing analytics, hosting, or other tools with other brands in their portfolio or parent company. It's not a tool most marketers will need, but it does add a nice bit of info when doing a deeper competitor analysis.
SpyOnWeb Pricing, Alternatives, & Details →Followerwonk
Social media competitor analysis tool with a free plan available and plans starting at $10/mo.
Followerwonk allows you to search Twitter bios and compare follower lists between you and your competitors to find overlaps and target potential influencers. You can also break down your competitors' followers by bio, what other account they follow and more. Followerwonk was recently acquired by Fedica to help the service survive the API changes by Twitter/X.
Followerwonk Pricing, Alternatives, & Details →SEOptimer
Seo competitor analysis tool with no free plan available and plans starting at $19/mo.
SEOptimer is a website SEO checking tool that reviews any website for key factors that can help it rank well. While this can be used on your own website, it can also be used on your competitors to see how well they're optimized for search, what their weaknesses might be, and what opportunities might exist that would help you beat your competitive set when ranking for top keywords on organic search.
SEOptimer Pricing, Alternatives, & Details →VisualPing
Website competitor analysis tool with a free plan available and plans starting at $10/mo.
Visualping is a tool that allows you to monitor your competitors' websites for changes automatically. They do this by visually scanning websites and comparing even minute changes to images, layout, copy, and color. When they find something has changed, you'll receive an email alert with details about what they found so it's easy to keep tabs on these changes without having to log into your account.
VisualPing Pricing, Alternatives, & Details →SkedSocial
Social media competitor analysis tool with no free plan available and plans starting at $30/mo.
Sked Social is a suite of social media management tools - listening, inbox, link in bio, etc. - that also includes competitor social media monitoring. Their tool uses AI to try to parse out key insights, anomolies, or opportunities within a brand's social media activity or performance to reduce the burden on the user to sift through the data themselves to identify insights.
SkedSocial Pricing, Alternatives, & Details →Feedly
Content-focused competitor analysis tool with no free plan available and plans starting at $1/mo.
What started as a beautiful feed reader, Feedly has evolved into a powerful, AI-driven competitive intelligence tool that watches markets for key competitor intel and feeds those insights to your entire team. It's been a fascinating evolution to watch and I'm sure there will be more to come as AI becomes a larger part of their platform.
Feedly Pricing, Alternatives, & Details →Social Blade
Social media competitor analysis tool with a free plan available and plans starting at $4/mo.
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Social Blade Pricing, Alternatives, & Details →Google Trends
Content-focused competitor analysis tool with a free plan available and plans starting at $0/mo.
While their dataset may only work for larger brands, Google Trends puts the breadth of Google Search queries into a simple interface that lets you explore the ebbs and flows of search interest by keywors. For example, you could set up a side-by-side comparison of search queries for your brand name versus the names of your competitors as a measure of brand awareness or organic search intent for folks looking for each of your specific companies.
Google Trends Pricing, Alternatives, & Details →