Free Competitor Analysis Tools
These competitor analysis tools have some sort of a free option or plan available to their users. Sometimes this means a free tier that gives you full access to the app with limits on how many competitors you can track, sometimes the free account is restricting functionality to a smaller set of features, or sometimes the app is honestly and truly free. Either way, if you don't have complex competitive analysis needs this can be a great list to start with. This collection includes 29 tools.
Buzzabout
Social media competitor analysis tool with a free plan available and plans starting at $20/mo.
BuzzAbout collects and analyzes social media discussions across platforms like Reddit, TikTok, Instagram, LinkedIn, YouTube, and X to help brands see how they compare to others in their niche. It lets users track keywords, topics, and brands to uncover what audiences are saying about competitors. The tool surfaces sentiment (how people feel), trending topics, audience size, and how conversations are shifting over time. Users can monitor specific profiles or pages, localise by language, and export or share findings. It is aimed at marketers, content strategists, product teams, and anyone wanting to understand how their brand stacks up in public discussions.
Buzzabout Pricing, Alternatives, & Details →Wappalyzer
Website competitor analysis tool with a free plan available and plans starting at $250/mo.
Wappalyzer lets you explore the technology stack powering your competitors' websites including CMS platforms, analytics tools, ecommerce systems, frameworks, and more. You can use its browser extension or web app to instantly see what tech a site uses. It also supports bulk lookups and lets you export lists of websites filtered by specific technologies, useful for spotting trends or building lead lists. Plus, Wappalyzer can monitor changes in a site’s tech stack (such as when a competitor switches CMS) and notify you when those updates happen, helping you stay informed on your competitors' website strategies.
Wappalyzer Pricing, Alternatives, & Details →LLMrefs
Seo competitor analysis tool with a free plan available and plans starting at $79/mo.
LLMrefs lets businesses monitor how often their competitors appear in AI-generated responses across models like ChatGPT, Gemini, and Perplexity. The platform tracks keyword ranking for targeted terms and calculates a score to gauge visibility among AI platforms. Users can compare their brand’s presence to rivals, find content gaps in competitor coverage, and see which queries surface competitor content. It logs performance over time, supports historical comparison, and highlights model‑specific biases or trends. The tool is designed for marketers, SEO professionals, and content strategists hoping to keep up with AI-driven search visibility.
LLMrefs Pricing, Alternatives, & Details →Scrapx
Website competitor analysis tool with a free plan available and plans starting at $11/mo.
ScrapX lets users add their competitors' websites into their account to monitor daily for changes. It tracks both text and visual updates, such as new headlines, product listings, or layout shifts. You can also use CSS query selectors to extract specific data points like pricing or stock numbers. Whenever changes occur, users receive alerts via email, Slack or API/webhook, enabling integration into other systems. The platform supports custom headers for monitoring authenticated content or APIs. It’s aimed at marketers, product managers, and small business teams who want timely visibility into competitor activities and content strategy shifts without manual checks.
Scrapx Pricing, Alternatives, & Details →AppstoreSpy
Mobile app competitor analysis tool with a free plan available and plans starting at $19/mo.
AppStoreSpy offers tools for monitoring rival mobile apps across both Android and iOS platforms. It lets users track app rankings, download estimates, revenue data, and update history. With the Market Explorer feature, you can filter and explore competitor apps broadly, then consolidate specific apps in Collections for ongoing comparison. The App Timeline visualizes changes like version updates and redesigns. There’s also a browser extension that adds competitor metrics directly into Google Play search results. Tracking includes keyword changes, daily installs, ratings, reviews, and developer insights which are designed for app creators, marketers, and investors wanting a clear view of competition.
AppstoreSpy Pricing, Alternatives, & Details →Niche Finder
General market competitor analysis tool with a free plan available and plans starting at $39/mo.
Niche Finder enables users to identify competitor websites and add them to a personalized tracking list. Through their Website Audit feature, it offers a comprehensive snapshot of each competitor’s online presence including traffic volume, bounce rate, top keywords, backlinks, WHOIS data, visitor demographics, and marketing channel breakdowns. Users can group and organize competitors using the Website List & Collection feature, making it easy to monitor performance changes over time and export all data in CSV, PDF, or PNG formats. The platform connects directly to tools like SEMrush and Similarweb for deeper analysis if desired.
Niche Finder Pricing, Alternatives, & Details →Competitor Research
General market competitor analysis tool with a free plan available and plans starting at $149/mo.
Competitor Research is an AI‑powered tool designed to help online businesses discover and analyze their market rivals. After entering a domain, it automatically identifies direct and indirect competitors using multiple data sources. The platform compiles a detailed report including search traffic, keyword rankings, backlink profiles, pricing strategies, website performance, audience targeting, messaging tone, and customer reviews. Results are delivered as downloadable spreadsheets or dashboards. It’s aimed at solopreneurs, startups, and small online businesses seeking a comprehensive but without the need for ongoing subscriptions.
Competitor Research Pricing, Alternatives, & Details →Segwise
Ppc / paid search competitor analysis tool with a free plan available and plans starting at $0/mo.
Segwise offers a free tool that lets you monitor up to five competitors’ Meta (Facebook/Instagram) ads in real-time. It continuously scans the Meta Ad Library and populates a clean, 7 day rolling dashboard showing any new ads your rivals launch. The setup is simple, just enter competitor ad URLs and Segwise handles the rest alerting you to fresh creatives without manual searching. It saves time, helps you spot trends early, and keeps you competition-ready.
Segwise Pricing, Alternatives, & Details →Exolyt
Social media competitor analysis tool with a free plan available and plans starting at $400/mo.
Exolyt's brand comparison tools allow you to benchmark your performance against the TikTok performance of other brands and verticals to indentify opportunities to increase performance and growth. Their stats include competitive overviews, content comparisons, and share of voice on TikTok relative to your competitors all without having to follow them or complete other public actions that would give away your anonymity.
Exolyt Pricing, Alternatives, & Details →AppFollow
Mobile app competitor analysis tool with a free plan available and plans starting at $179/mo.
AppFollow allows mobile app developers to make better product decisions using insights from their competitor set. Their insights into the performance, reviews, and other key metrics of other apps along with high level market trends within your competitive set and audience provide more the 30,000 developers the intelligence they need to stay competitve.
AppFollow Pricing, Alternatives, & Details →Metricool
Social media competitor analysis tool with a free plan available and plans starting at $22/mo.
Metricool offers social media managers and marketers a full suite of products including competitor analysis tools. Their platform allows you to see how your competitors' social media content is performing in real-time. Set up is as simple adding the name of the account you'd like to track, sorting the data to find the insights you're looking for, and clicking on any post for an in-depth analysis of what they posted and how well it performed.
Metricool Pricing, Alternatives, & Details →Ubersuggest
Seo competitor analysis tool with a free plan available and plans starting at $0/mo.
Neil Patel's free Ubersuggest tool allows you to reverse engineer your competitors' SEO performance and strategy. You can see the top pages that are ranking on organic search, which keywords they're ranking for, get keyword suggestions, find ideas for content and backlinks, and more to help you better compete against other brands for the keywords and traffic your business is chasing.
Ubersuggest Pricing, Alternatives, & Details →Vaizle
Social media competitor analysis tool with a free plan available and plans starting at $0/mo.
Vaizle offers a set of free competitor analysis tools for both Facebook and Instagram. These tools allow you to benchmark your performance against your competitors and track their brand activity such as likes, shares, and other insights across the last 30 days. The analytics are similar for Instagram to give you key insight into what's working for your competitive set.
Vaizle Pricing, Alternatives, & Details →FastCompete
Retail & pricing competitor analysis tool with a free plan available and plans starting at $99/mo.
FastCompete is a simple but powerful took that allows you to easily monitor the online prices of your competitors. Their service helps you stay on top of competitor discount campaigns and changes in pricing on your competitors' websites so you can adapt your strategy in response to your market and maintain or grow market share.
FastCompete Pricing, Alternatives, & Details →Compint
Website competitor analysis tool with a free plan available and plans starting at $18/mo.
Comping is a website competitor monitoring tool that offers key insights with a really easy setup process. It only takes about a minute to enter the domains of each competitor and their product does the rest. Compint tracks your competitors pricing, product releases, website versions, and more sending you custom alerts in real time when they discover a key bit of competitive intelligence you need to know.
Compint Pricing, Alternatives, & Details →ESP Finder
Email competitor analysis tool with a free plan available and plans starting at $0/mo.
ESP Finder is a simple tool that lets you quickly discover the email service provider your competitors are using. Simply forward any marketing email to ESP Finder and it will scan the email, determine which marketing platform was used to send it, and reply with a response in about 5-10 seconds.
ESP Finder Pricing, Alternatives, & Details →SplitMetrics Acquire
Mobile app competitor analysis tool with a free plan available and enterprise-level pricing.
SplitMetrics Acquire helps app creator monitor their own and other apps' performance in the Apple App store. They allow you to track share of voice for keywords for each of your top 10 competitors and track rankings and performance relative to other apps in their app store.
SplitMetrics Acquire Pricing, Alternatives, & Details →Marketing Miner
Seo competitor analysis tool with a free plan available and plans starting at $29/mo.
Marketing Miner is an SEO tool that allows you to track the rankings and organic search performance of your competitors. Identify which of their pages are ranking, which keywords they are ranking for, and more for your top 5 competitors to identify opportunities to outrank them for top keywords.
Marketing Miner Pricing, Alternatives, & Details →BuiltWith
Website competitor analysis tool with a free plan available and plans starting at $295/mo.
BuiltWith is a powerful tool for understanding which technologies, softwares, and tools your competitors use to build and run their websites. They can uncover the content management system each competitor is running, which ad tracking pixels are found on the site, what services host their website, and more.
BuiltWith Pricing, Alternatives, & Details →Seobility
Seo competitor analysis tool with a free plan available and plans starting at $50/mo.
An all-in-one SEO software platform, Seobility includes a long list of tools for monitoring your competitors' SEO efforts including website crawling insights, site audits, rank tracking, backlink tracking, link building, and continuous monitoring so your team can stay on top of SEO competition and opportunities.
Seobility Pricing, Alternatives, & Details →Mobile Action
Mobile app competitor analysis tool with a free plan available and enterprise-level pricing.
MobileAction does for apps in the App Store and Google Play Store what an SEO tool does for websites on Google and Bing. Their tools allow you to track you and your competitors rankings and performance across every keyword and optimize both organic results as well as your Apple Search ad campaigns.
Mobile Action Pricing, Alternatives, & Details →SEO PowerSuite
Seo competitor analysis tool with a free plan available and plans starting at $299/mo.
SEO PowerSuite has a suite of SEO tools that allow you to monitor your own and competitors' organic search results over time. Their toolset includes keyword research, backlink checkers, content editors, PPC ad optimization, and more, much of which can be fully audtomated to track your comeptitors' rankings and audit their site without having to always sigh in to your account.
SEO PowerSuite Pricing, Alternatives, & Details →SpyOnWeb
Website competitor analysis tool with a free plan available and plans starting at $6/mo.
SpyOnWeb is a simple tool that surfaces public data from any website and compares it to other websites sharing the same information. This allows you to see if your competitor is sharing analytics, hosting, or other tools with other brands in their portfolio or parent company. It's not a tool most marketers will need, but it does add a nice bit of info when doing a deeper competitor analysis.
SpyOnWeb Pricing, Alternatives, & Details →Followerwonk
Social media competitor analysis tool with a free plan available and plans starting at $10/mo.
Followerwonk allows you to search Twitter bios and compare follower lists between you and your competitors to find overlaps and target potential influencers. You can also break down your competitors' followers by bio, what other account they follow and more. Followerwonk was recently acquired by Fedica to help the service survive the API changes by Twitter/X.
Followerwonk Pricing, Alternatives, & Details →SightX
General market competitor analysis tool with a free plan available and plans starting at $135/mo.
SightX is built on the idea of automating market research and market insights so you can spend time on more important things. They specialize in being able to gather competitive and market intelligence quickly and then using that data to target your audience anywhere in the world.
SightX Pricing, Alternatives, & Details →VisualPing
Website competitor analysis tool with a free plan available and plans starting at $10/mo.
Visualping is a tool that allows you to monitor your competitors' websites for changes automatically. They do this by visually scanning websites and comparing even minute changes to images, layout, copy, and color. When they find something has changed, you'll receive an email alert with details about what they found so it's easy to keep tabs on these changes without having to log into your account.
VisualPing Pricing, Alternatives, & Details →Owler
Sales competitor analysis tool with a free plan available and plans starting at $35/mo.
Owler allows you to track news and mentions of a huge number of companies and get a feed of that news delivered right to your inbox or in your browser. The free plan lets you track up to 5 competitors while paid plans allow more advanced features like unlimited competitors, automation, and syncing to your CRM and communications tools.
Owler Pricing, Alternatives, & Details →Social Blade
Social media competitor analysis tool with a free plan available and plans starting at $4/mo.
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Social Blade Pricing, Alternatives, & Details →Google Trends
Content-focused competitor analysis tool with a free plan available and plans starting at $0/mo.
While their dataset may only work for larger brands, Google Trends puts the breadth of Google Search queries into a simple interface that lets you explore the ebbs and flows of search interest by keywors. For example, you could set up a side-by-side comparison of search queries for your brand name versus the names of your competitors as a measure of brand awareness or organic search intent for folks looking for each of your specific companies.
Google Trends Pricing, Alternatives, & Details →