All In One Competitor Analysis Tools

An all-in-one competitor analysis tool combines data and features from many different channels and areas including social media, market insights, SEO, ads, and more to create a comprehensive view of your competitors' marketing and business practices. The tradeoff can sometimes be depth of insights in any one area, but the ability to track everything in one place with one solution is often worth that tradeoff for many businesses.

Opinly

All-in-one competitor analysis tool with no free plan available and plans starting at $29/mo.

Opinly is an AI-powered, all-in-one competitor analysis tool. They offer the ability to track your competitors' backlink performance, traffic analysis, Instagram performance, landing pages, and basic email newsletter insights. They offer a simple, easy-to-use interface to tracking these key insights for up 20 different competitors on their highest plan.

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Panoramata

All-in-one competitor analysis tool with no free plan available and plans starting at $89/mo.

An e-commerce focused platform, Panoramata monitors your competitors' digital marketing strategy including ads, landing pages, SMS, tach stack, newsletters, social media, and more to help marketing teams gain key competitive insights without having to manage all of this tracking manually. Insights are shown in real-time and can be easily shared with the rest of your team to quickly take advanatage of insights that are uncovered.

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Competitors App

All-in-one competitor analysis tool with no free plan available and plans starting at $19/mo.

Competitors App is a broad competitor analysis tool for marketers that allows marketing teams to track their competitors across social media, paid ads, blog content, organic search results, website changes, and changes to their email programs. Insights can be gleaned by logging into their web app or subscribing to email alerts to stay on top of marketing tactics from each competitor.

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Kompyte

All-in-one competitor analysis tool with no free plan available and enterprise-level pricing.

Kompyte works from a similar dataset as other companies (they are part of Semrush after all) but ads a few additional insights that are really powerful. First, they look across websites, reviews, content, social, ads, and job postings to build a really comprehensive look at each competitor. Second, they use AI to filter out the really important insights within your competitors' behavior from the normal stuff so you aren't forced to sift through everything on your own to find what matters.

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SimilarWeb

All-in-one competitor analysis tool with no free plan available and plans starting at $199/mo.

Similarweb covers a long list of competitor analysis toolsets including digital benchmarking, website and app analysis, SEO and PPC, shopper intelligence, stock intelligence and forecasting, and sales intelligence for lead forecasting and enrichment. They're one of the few providers that can give a solid traffic estimate of almost any major website.

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