SEO Competitor Analysis Tools

Ubersuggest

Neil Patel's free Ubersuggest tool allows you to reverse engineer your competitors' SEO performance and strategy. You can see the top pages that are ranking on organic search, which keywords they're ranking for, get keyword suggestions, find ideas for content and backlinks, and more to help you better compete against other brands for the keywords and traffic your business is chasing.

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Competitors App

Competitors App is a broad competitor analysis tool for marketers that allows marketing teams to track their competitors across social media, paid ads, blog content, organic search results, website changes, and changes to their email programs. Insights can be gleaned by logging into their web app or subscribing to email alerts to stay on top of marketing tactics from each competitor.

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Marketing Miner

Marketing Miner is an SEO tool that allows you to track the rankings and organic search performance of your competitors. Identify which of their pages are ranking, which keywords they are ranking for, and more for your top 5 competitors to identify opportunities to outrank them for top keywords.

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Seobility

An all-in-one SEO software platform, Seobility includes a long list of tools for monitoring your competitors' SEO efforts including website crawling insights, site audits, rank tracking, backlink tracking, link building, and continuous monitoring so your team can stay on top of SEO competition and opportunities.

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SerpMonitor

SerpMonitor is a library of SEO tools that can be used to track your and your competitors' organic search efforts and stay informed about how you and your competitive set are peforming for top keywords. Their tools allow you to compare you performance with each of your competitors using clean grids and visual so it's easy to track your progress relative to your competitors.

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Serpstat

Serpstat is an SEO tool that allows you to dig into who you real competitors are for each keyword and term you hope to rank for, track your competitors' visibility and backlinks, and uncover new keywords that your competitors may not currently be ranking for. Plus, you can check the ads your competitors are running to help build your own search ad strategy.

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Conductor

Geared more as an enterprise SEO solution, Conductor allows brands to analyze over 20 billion keywords to identify how your competitors are ranking now and what opportunities might exist for you to outrank them for top keywords in your industry. You can also track rankings, measure performance over time, and use their content tools to continuously improve your SEO efforts.

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SEO PowerSuite

SEO PowerSuite has a suite of SEO tools that allow you to monitor your own and competitors' organic search results over time. Their toolset includes keyword research, backlink checkers, content editors, PPC ad optimization, and more, much of which can be fully audtomated to track your comeptitors' rankings and audit their site without having to always sigh in to your account.

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SEOptimer

SEOptimer is a website SEO checking tool that reviews any website for key factors that can help it rank well. While this can be used on your own website, it can also be used on your competitors to see how well they're optimized for search, what their weaknesses might be, and what opportunities might exist that would help you beat your competitive set when ranking for top keywords on organic search.

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SE Ranking

SEO Ranking is a suite of SEO tools that allow you to monitor both your own and your competitors' organic search performance and identify opportunities to outrank your competition for top keywords. The platform includes SEO monitoring, research, tracking, auditing, and on-page SEO tools you can use for any brand including your competitors.

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Moz

One of the most famous names in SEO, MOZ has the tools to understand your competitive search landscape and scale up your efforts to capitalize on the opportunities you uncover through keyword, content, link, PR, news, and other dataset and tools. MOZ can also track your and your competitors SEO performance over time as you implement the ideas you surface with their tools. MOZ may not have a free plan, but they do have a handful of free tools you can use without being a paid user.

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Semrush

Like other SEO tools, Semrush allows for tracking competitor keywords, links, and rankings. But they also add paid search insights to their organic search dataset to provide a well-rounded view of how a brand is using search. Even more, they also include social media insights and tracking to provide a one-stop platform for tracking a large portion of marketing insights for a specific competitor.

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iSpionage

iSpionage has created a series of tools that is aligned to understanding your competitors' marketing funnel, dissecting what is working, and being able to recreate or improve on those efforts. Their toolset includes PPC keyword analysis, ad copy analysis and effectiveness scoring, user journey reports, SEO reports, and landing page snapshots to provide insights at ever step of the customer journey.

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SpyFu

SpyFu's main focus is an SEO marketing suite, but they combine that with PPC data, backlink data, and historical data on both as well as tools built specifically for competitive analysis to help you turn SEO and marketing data into opportunities that can drive customers. In totally they claim to track over 7 billions results across 109 million domains.

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Majestic

Majestic lives in the SEO competitive monitoring space but their specific focus is on link tracking. They map out a huge portion of the web to be able to give their users acurate link-building intelligence for both your brand and your competitors both in the present but also historically.

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Surfer

Surfer represents a new, more actionable approach to competitor monitoring where they are connecting the dots all the way through to what you do about the things you learn. In this case, Surfer analyzes the content competing for top spots in Google searches and then helps you create content that uses the same words, attributes, and features as those pages to give you the best chance of ranking well for your target keywords.

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Ahrefs

Ahrefs is focused on one type of competitor monitoring; SEO. They offer tools to track your own performance and the performance of your competitors side plus the ability to find keywords your customers are searching for, discover ideas for content and link building, and track your progress as you build on the competitive opportunities you discover.

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SimilarWeb

Similarweb covers a long list of competitor analysis toolsets including digital benchmarking, website and app analysis, SEO and PPC, shopper intelligence, stock intelligence and forecasting, and sales intelligence for lead forecasting and enrichment.

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