SEO Competitor Analysis Tools
These tools allow you to track your search rankings compared to your competitors on sites like Google and Bing as well as AI tools like ChatGPT, Claude, Gemini, and Perplexity. These tools are occasionally standalone rank trackers but often include other analysis and content creation tools that allow you to not just analyze your competitors' search performance against your own but come up with content tweaks and ideas to optimize your performance This collection includes 22 tools.
Otterly.ai
Seo competitor analysis tool with no free plan available and plans starting at $29/mo.
Otterly.AI is a tool for monitoring how your brand and content appear in AI-driven search environments such as ChatGPT, Google AI Overviews, Gemini, or Perplexity. It tracks when your brand is mentioned or cited in responses to prompts and monitors the share of voice compared with competitors. The app also watches which pages of your site are being referenced by AI systems, collects keyword-to-prompt insights, and delivers regular reports and exports of changes over time. It is meant for brands and marketers aiming to understand and improve visibility within AI-powered search results.
Otterly.ai Pricing, Alternatives, & Details →Profound
Seo competitor analysis tool with no free plan available and plans starting at $499/mo.
Profound provides tools for comparing your brand’s performance in AI-powered search against competitors. It lets you track your visibility score, brand mentions, and how AI systems like ChatGPT or Google AI Overviews reference your content. You can see which sources and citations influence AI responses about your brand, analyze sentiment, and monitor performance changes over time. Real-time monitoring of new models (like GPT-5) and AI crawler behavior enhances competitive awareness. The platform’s dashboards help spot gaps and patterns in AI visibility, helping you adjust strategies based on how competitors appear in AI answer engines.
Profound Pricing, Alternatives, & Details →Centium
Seo competitor analysis tool with no free plan available and plans starting at $99/mo.
Centium is a platform that tracks how brands are represented in answers from major AI assistants, including ChatGPT, Gemini, Claude, Grok, and DeepSeek. It analyzes how often a brand appears in AI-generated responses to industry-relevant prompts and compares that visibility to other competitors. The platform identifies which sources AI models rely on most for specific industries, helping users understand and adapt to those patterns. It also offers personalized recommendations to improve AI visibility. This service is aimed at businesses wanting to monitor and influence how they and their competitors are portrayed by AI systems.
Centium Pricing, Alternatives, & Details →LLMrefs
Seo competitor analysis tool with a free plan available and plans starting at $79/mo.
LLMrefs lets businesses monitor how often their competitors appear in AI-generated responses across models like ChatGPT, Gemini, and Perplexity. The platform tracks keyword ranking for targeted terms and calculates a score to gauge visibility among AI platforms. Users can compare their brand’s presence to rivals, find content gaps in competitor coverage, and see which queries surface competitor content. It logs performance over time, supports historical comparison, and highlights model‑specific biases or trends. The tool is designed for marketers, SEO professionals, and content strategists hoping to keep up with AI-driven search visibility.
LLMrefs Pricing, Alternatives, & Details →TrueRanker
Seo competitor analysis tool with no free plan available and plans starting at $12/mo.
TrueRanker allows users to monitor how their competitors rank for specific keywords in Google search either locally or globally across desktop and mobile devices. The tool displays daily ranking position updates and collects historical data to visualize trends over time. Users can compare their own rankings with competitors, uncover new keyword opportunities, and receive alerts when metrics change. It also provides on‑page SEO comparisons like headings, keyword density, and visibility metrics for pages ranking well for targeted terms. The reporting features include customizable exports and white‑labeling, making it suitable for agencies, SEO teams, and anyone tracking rival performance over time.
TrueRanker Pricing, Alternatives, & Details →Search Atlas
Seo competitor analysis tool with no free plan available and plans starting at $99/mo.
Atlas Search is a powerful SEO platform that, like other organic search tools, allows you to track the rankings and SEO performance of both yourself and your competitors. They also allow advanced tracking and insights around your competitors backlinks to identify locations where marketers may be ablet to get links pointed to their site or content.
Search Atlas Pricing, Alternatives, & Details →Ubersuggest
Seo competitor analysis tool with a free plan available and plans starting at $0/mo.
Neil Patel's free Ubersuggest tool allows you to reverse engineer your competitors' SEO performance and strategy. You can see the top pages that are ranking on organic search, which keywords they're ranking for, get keyword suggestions, find ideas for content and backlinks, and more to help you better compete against other brands for the keywords and traffic your business is chasing.
Ubersuggest Pricing, Alternatives, & Details →Marketing Miner
Seo competitor analysis tool with a free plan available and plans starting at $29/mo.
Marketing Miner is an SEO tool that allows you to track the rankings and organic search performance of your competitors. Identify which of their pages are ranking, which keywords they are ranking for, and more for your top 5 competitors to identify opportunities to outrank them for top keywords.
Marketing Miner Pricing, Alternatives, & Details →Seobility
Seo competitor analysis tool with a free plan available and plans starting at $50/mo.
An all-in-one SEO software platform, Seobility includes a long list of tools for monitoring your competitors' SEO efforts including website crawling insights, site audits, rank tracking, backlink tracking, link building, and continuous monitoring so your team can stay on top of SEO competition and opportunities.
Seobility Pricing, Alternatives, & Details →SerpMonitor
Seo competitor analysis tool with no free plan available and plans starting at $19/mo.
SerpMonitor is a library of SEO tools that can be used to track your and your competitors' organic search efforts and stay informed about how you and your competitive set are peforming for top keywords. Their tools allow you to compare you performance with each of your competitors using clean grids and visual so it's easy to track your progress relative to your competitors.
SerpMonitor Pricing, Alternatives, & Details →Serpstat
Seo competitor analysis tool with no free plan available and plans starting at $59/mo.
Serpstat is an SEO tool that allows you to dig into who you real competitors are for each keyword and term you hope to rank for, track your competitors' visibility and backlinks, and uncover new keywords that your competitors may not currently be ranking for. Plus, you can check the ads your competitors are running to help build your own search ad strategy.
Serpstat Pricing, Alternatives, & Details →Conductor
Seo competitor analysis tool with no free plan available and enterprise-level pricing.
Geared more as an enterprise SEO solution, Conductor allows brands to analyze over 20 billion keywords to identify how your competitors are ranking now and what opportunities might exist for you to outrank them for top keywords in your industry. You can also track rankings, measure performance over time, and use their content tools to continuously improve your SEO efforts.
Conductor Pricing, Alternatives, & Details →SEO PowerSuite
Seo competitor analysis tool with a free plan available and plans starting at $299/mo.
SEO PowerSuite has a suite of SEO tools that allow you to monitor your own and competitors' organic search results over time. Their toolset includes keyword research, backlink checkers, content editors, PPC ad optimization, and more, much of which can be fully audtomated to track your comeptitors' rankings and audit their site without having to always sigh in to your account.
SEO PowerSuite Pricing, Alternatives, & Details →SEOptimer
Seo competitor analysis tool with no free plan available and plans starting at $19/mo.
SEOptimer is a website SEO checking tool that reviews any website for key factors that can help it rank well. While this can be used on your own website, it can also be used on your competitors to see how well they're optimized for search, what their weaknesses might be, and what opportunities might exist that would help you beat your competitive set when ranking for top keywords on organic search.
SEOptimer Pricing, Alternatives, & Details →SE Ranking
Seo competitor analysis tool with no free plan available and plans starting at $55/mo.
SEO Ranking is a suite of SEO tools that allow you to monitor both your own and your competitors' organic search performance and identify opportunities to outrank your competition for top keywords. The platform includes SEO monitoring, research, tracking, auditing, and on-page SEO tools you can use for any brand including your competitors.
SE Ranking Pricing, Alternatives, & Details →Moz
Seo competitor analysis tool with no free plan available and plans starting at $99/mo.
One of the most famous names in SEO, MOZ has the tools to understand your competitive search landscape and scale up your efforts to capitalize on the opportunities you uncover through keyword, content, link, PR, news, and other dataset and tools. MOZ can also track your and your competitors SEO performance over time as you implement the ideas you surface with their tools. MOZ may not have a free plan, but they do have a handful of free tools you can use without being a paid user.
Moz Pricing, Alternatives, & Details →Semrush
Seo competitor analysis tool with no free plan available and plans starting at $129/mo.
Like other SEO tools, Semrush allows for tracking competitor keywords, links, and rankings. But they also add paid search insights to their organic search dataset to provide a well-rounded view of how a brand is using search. Even more, they also include social media insights and tracking to provide a one-stop platform for tracking a large portion of marketing insights for a specific competitor.
Semrush Pricing, Alternatives, & Details →iSpionage
Seo competitor analysis tool with no free plan available and plans starting at $59/mo.
iSpionage has created a series of tools that is aligned to understanding your competitors' marketing funnel, dissecting what is working, and being able to recreate or improve on those efforts. Their toolset includes PPC keyword analysis, ad copy analysis and effectiveness scoring, user journey reports, SEO reports, and landing page snapshots to provide insights at ever step of the customer journey.
iSpionage Pricing, Alternatives, & Details →SpyFu
Seo competitor analysis tool with no free plan available and plans starting at $39/mo.
SpyFu's main focus is an SEO marketing suite, but they combine that with PPC data, backlink data, and historical data on both as well as tools built specifically for competitive analysis to help you turn SEO and marketing data into opportunities that can drive customers. In totally they claim to track over 7 billions results across 109 million domains.
SpyFu Pricing, Alternatives, & Details →Majestic
Seo competitor analysis tool with no free plan available and plans starting at $49/mo.
Majestic lives in the SEO competitive monitoring space but their specific focus is on link tracking. They map out a huge portion of the web to be able to give their users acurate link-building intelligence for both your brand and your competitors both in the present but also historically.
Majestic Pricing, Alternatives, & Details →Surfer
Seo competitor analysis tool with no free plan available and plans starting at $89/mo.
Surfer represents a new, more actionable approach to competitor monitoring where they are connecting the dots all the way through to what you do about the things you learn. In this case, Surfer analyzes the content competing for top spots in Google searches and then helps you create content that uses the same words, attributes, and features as those pages to give you the best chance of ranking well for your target keywords.
Surfer Pricing, Alternatives, & Details →Ahrefs
Seo competitor analysis tool with no free plan available and plans starting at $129/mo.
Ahrefs is focused on one type of competitor monitoring; SEO. They offer tools to track your own performance and the performance of your competitors side plus the ability to find keywords your customers are searching for, discover ideas for content and link building, and track your progress as you build on the competitive opportunities you discover. They're one of the oldest and best in the SEO game.
Ahrefs Pricing, Alternatives, & Details →