Social Media Competitor Analysis Tools
Social media competitor analysis tools use integrations to public data sets for key social media channels to aggregate performance, engagement, and posting insights from your competitors' efforts on sits like Facebook, Instagram, TikTok, YouTube, X/Twitter, and more. While these data sets may not be as deep as those available to you for your own social media efforts, they can provide a high level look at how well you are performing relative to companies like yours on these key channels.
SocialBook
SocialBook is a tool that primarily helps brands find and connect with influencers. However, they also have a slick competitor monitoring feature that allows you to track what your competitors are doing in this space. SocialBook shows you these brands statistics around insights like the number of influencers they hire, the results of those campaigns in real-time, their budgets and more.
More Details +Exolyt
Exolyt's brand comparison tools allow you to benchmark your performance against the TikTok performance of other brands and verticals to indentify opportunities to increase performance and growth. Their stats include competitive overviews, content comparisons, and share of voice on TikTok relative to your competitors all without having to follow them or complete other public actions that would give away your anonymity.
More Details +Mentionlytics
Mentionlytics allows brands to use tracking data from unlimited sources so you can be the first to know when competitor brands and products are mentioned on any social media channel or other website. They scan the entire web for mentions including news sites, review sites, blogs, forums and, more to help your team not miss a competitive insight and moment.
More Details +ContentStudio
ContentStudio allows you to track and measure your performance as a ranking against other competitors and your industyr. You can analyze profile growth and engagement, track your competitors' posting frequency, and get a high level view of all of these metrics to give your marketing efforts additional insight and context relative to your competitive set.
More Details +Flaminjoy
Unlike other social media platforms that do everything, Flaminjoy is focused 100% on competitor analysis. THeir tools allow you to keep your finger on the pulse of what is happening your competitive landscape by analyzing your competitors' social media content, track the engagement they receive on each post, identify when they're chaning their strategy, track certain hashtags, and give yourself the insights you need to craft a smart social media marketing startegy against your competitive set.
More Details +Unbox Social
Unbox Social's competitor monitoring tools allow you to benchmark yourself against your competitive set and industry to compare how your content is performing relative to brands like yours. You can track the number of posts, engagement, types of content, and highest performing posts as well as measure share of voice, sentiment, and brand score to give yourself a clear, insightful look at your social media marketing success versus your competitors.
More Details +Sprinklr
Sprinklr is an all-in-one social media management platform that also includes competitive insights and competitive benchmarking tools to complement their suite of other social media apps. Their platform allows you to benchmark your social media marketing performance against your competition across 8 social media channels. They include out-of-the-box dashboards that get you up and running quick with key insights, insights on competitors' individual posts, and the ability to set up alerts so it's easy to identify opportunities and learnings.
More Details +Social Status
Social Status is a competitor analytics platform that allows you to create competitor analyses quickly and easily. Their tools enables marketing to monitor and benchmark their competitors' engagement on Facebook, YouTube, Twitter/X, and Instagram to help marketers learn what's working and improve their own social media strategy.
More Details +Metricool
Metricool offers social media managers and marketers a full suite of products including competitor analysis tools. Their platform allows you to see how your competitors' social media content is performing in real-time. Set up is as simple adding the name of the account you'd like to track, sorting the data to find the insights you're looking for, and clicking on any post for an in-depth analysis of what they posted and how well it performed.
More Details +Vaizle
Vaizle offers a set of free competitor analysis tools for both Facebook and Instagram. These tools allow you to benchmark your performance against your competitors and track their brand activity such as likes, shares, and other insights across the last 30 days. The analytics are similar for Instagram to give you key insight into what's working for your competitive set.
More Details +Competitors App
Competitors App is a broad competitor analysis tool for marketers that allows marketing teams to track their competitors across social media, paid ads, blog content, organic search results, website changes, and changes to their email programs. Insights can be gleaned by logging into their web app or subscribing to email alerts to stay on top of marketing tactics from each competitor.
More Details +Radarr
A social media listening app, Radarr allows marketers to keep tabs on mentions of both their own and their competitors' brands and products across social media sites and review sites. Users can track sentiment, mention frequency, and more and benchmark these stats agains their own efforts and performance on these channels.
More Details +Reputation
Reputation allows your to track and compare your review performance to the review performance of your competitors. You can drill into individual brand performance, compare yourself to the industry's benchmarks, identify what is contributing to your competitors positive and negative reviews, and analyze sentiment in real-time for reviews as they happen.
More Details +ZoomSphere
An all-in-one social media management platform built for collaborative teams, Zoomsphere also includes social media benchmarking tools that allow you to compare your own social media performance to the performance of your competitive set to give your social media efforts additional insight and context through side-by-side comparisons with each brand.
More Details +Followerwonk
Followerwonk allows you to search Twitter bios and compare follower lists between you and your competitors to find overlaps and target potential influencers. You can also break down your competitors' followers by bio, what other account they follow and more. Followerwonk was recently acquired by Fedica to help the service survive the API changes by Twitter/X.
More Details +Talkwalker
Talkwalker helps marketers to identify marketing, brand, engagement, and product opportunities by benchmarking how your strategy is performing relative to your competitors and industry across multiple social media channels. Their tool also allows advanced benchmarking by sentiment, social channel, and audience to help brands optimize and refine their message everywhere they're sharing it.
More Details +SkedSocial
Sked Social is a suite of social media management tools - listening, inbox, link in bio, etc. - that also includes competitor social media monitoring. Their tool uses AI to try to parse out key insights, anomolies, or opportunities within a brand's social media activity or performance to reduce the burden on the user to sift through the data themselves to identify insights.
More Details +SocialInsider
SocialInsider provides social media competitor analytics and listening metrics for marketers who are looking to take a data-driven approach to their strategy. Users can access competitive intelligence on key brands, benchmark their performance through advanced analytics and reporting, and use AI to listen across channels for key opportunities and insights.
More Details +Sociality
Primarily a social media management platform, Sociality takes full advantage of their integrations and data set to also provide competitor analysis tools. For example, you can dig into historical data form competitive brands to see what content has worked for them and schedule reports to make it easy for your entire team to follow competitive trends and opportunities without having to sign into your account.
More Details +Mention
Monitor allows you to watch, well, mentions of your competitors on both traditional news as well as social media, forums, blogs, review websites, and more to understand what they're doing and how you can react. Plus, their analytics provide insights into frequency and breadth to understand each competitors' share of voice.
More Details +Emplifi
Emplifi's competitive benchmarking tools giver your team access to billions of social posts, influencers, profiles, and posts across various channels. With historical data and other metrics, you can easily rank and compare your brand's performance against others to give your posts and updates important context.
More Details +Rival IQ
RivalIQ monitors your competitors on social media across all of the key channels with a few extra perks relative to some other platforms. For example, the platform is able to alert you when your competitors take certain actions, they are able to compare the position each competitor takes in their bio and high level marketing, and they can zoom out even further to compare your performance to your industry as well as your competitors.
More Details +Keyhole
Keyhole's main value proposition is the idea of real-time social media monitoring, including monitoring competitors. They can monitor all of the key social platforms including Twitter/X, Instagram, Facebook, TikTok, LinkedIn, and YouTube and have some great tools to synthesize insights from across profiles into downloadable reports.
More Details +Brandwatch
Brandwatch allows you to track any brand across a long list of social media sites including TikTok, Instagram, Twitter/X, LinkedIn, and Reddit. And because you can track any brand, they've also built tools that allow you to track your competitors' social media efforts and compare what they're doing against your own efforts on those same channels or monitor them on new channels you're considering investing in.
More Details +Dash Hudson
Dash Hudson combines multiple streams of data from sources like Instagram, YouTube, and Twitter/X to put your performance in context versus your competitors. Reporting is also customizable so you and your team can focus on tracking the metrics and insights that matter as you plan your strategy relative to your competitors. This tool also includes other, non-competitor features that support your efforts on these channels.
More Details +Sprout Social
Sprout Social has been int he game for a long time and for good reason, they give you a long list of powerful social media tools including competitor tracking. You can see analytics for Instgram, Facebook, TikTok, Twitter/X, YouTube, LinkedIn, and Pinterest through detailed, easy-to-share dashboards and reports so everyone knows how well your social media accounts doing and how that compares to your competitors.
More Details +Phlanx
Phlanx's main focus may not be competitor monitoring, but their ability to dig into social media behavior has allowed them to make that a strong part of their product. They offer tracking for YouTube, Twitter/X, Instagram, and Twitch with insights into post performance and more for each competitor. They do have a limited set of insights that are free, but most features require a paid account.
More Details +Social Blade
SocialBlade is one of the few, free social media analytics platforms that have successfully survived the changes to API limits and costs over the years. They provide deep insights into your competitors' social media behavior across nearly a dozen channels like YouTube, Twitter, Twitch, TikTok, and Instagram all for free with their ad-supported site, but you can go even deeper or remove ads altogether for a small fee.
More Details +Hootsuite
While you may know Hootsuite from their social media scheduling features, every plan also comes with competitive benchmarking that allows you to compare your own performance on social media to anywhere from 2 competitors (on lower plans) to 20 competitors (on enterprise plans).
More Details +Kompyte
Kompyte works from a similar dataset as other companies (they are part of Semrush after all) but ads a few additional insights that are really powerful. First, they look across websites, reviews, content, social, ads, and job postings to build a really comprehensive look at each competitor. Second, they use AI to filter out the really important insights within your competitors' behavior from the normal stuff so you aren't forced to sift through everything on your own to find what matters.
More Details +Semrush
Like other SEO tools, Semrush allows for tracking competitor keywords, links, and rankings. But they also add paid search insights to their organic search dataset to provide a well-rounded view of how a brand is using search. Even more, they also include social media insights and tracking to provide a one-stop platform for tracking a large portion of marketing insights for a specific competitor.
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