Less Than $250/mo Competitor Analysis Tools
SocialBook
Social media competitor analysis tool with no free plan available and plans starting at $199/mo.
SocialBook is a tool that primarily helps brands find and connect with influencers. However, they also have a slick competitor monitoring feature that allows you to track what your competitors are doing in this space. SocialBook shows you these brands statistics around insights like the number of influencers they hire, the results of those campaigns in real-time, their budgets and more.
Learn More About SocialBook →AppFollow
Mobile app competitor analysis tool with a free plan available and plans starting at $179/mo.
AppFollow allows mobile app developers to make better product decisions using insights from their competitor set. Their insights into the performance, reviews, and other key metrics of other apps along with high level market trends within your competitive set and audience provide more the 30,000 developers the intelligence they need to stay competitve.
Learn More About AppFollow →Emplifi
Social media competitor analysis tool with no free plan available and plans starting at $200/mo.
Emplifi's competitive benchmarking tools giver your team access to billions of social posts, influencers, profiles, and posts across various channels. With historical data and other metrics, you can easily rank and compare your brand's performance against others to give your posts and updates important context.
Learn More About Emplifi →Rival IQ
Social media competitor analysis tool with no free plan available and plans starting at $239/mo.
RivalIQ monitors your competitors on social media across all of the key channels with a few extra perks relative to some other platforms. For example, the platform is able to alert you when your competitors take certain actions, they are able to compare the position each competitor takes in their bio and high level marketing, and they can zoom out even further to compare your performance to your industry as well as your competitors.
Learn More About Rival IQ →Dash Hudson
Social media competitor analysis tool with no free plan available and plans starting at $249/mo.
Dash Hudson combines multiple streams of data from sources like Instagram, YouTube, and Twitter/X to put your performance in context versus your competitors. Reporting is also customizable so you and your team can focus on tracking the metrics and insights that matter as you plan your strategy relative to your competitors. This tool also includes other, non-competitor features that support your efforts on these channels.
Learn More About Dash Hudson →Sprout Social
Social media competitor analysis tool with no free plan available and plans starting at $249/mo.
Sprout Social has been int he game for a long time and for good reason, they give you a long list of powerful social media tools including competitor tracking. You can see analytics for Instgram, Facebook, TikTok, Twitter/X, YouTube, LinkedIn, and Pinterest through detailed, easy-to-share dashboards and reports so everyone knows how well your social media accounts doing and how that compares to your competitors.
Learn More About Sprout Social →BuzzSumo
Content-focused competitor analysis tool with no free plan available and plans starting at $199/mo.
BuzzSumo features a handful of powerful features for monitoring your competitors' content strategies and finding opportunities with those trends to improve your own. You can monitor mentions of a specific brand, conversations around exact products, and competitive intelligence to help you improve your content, news, and PR efforts including connecting with journalists.
Learn More About BuzzSumo →SimilarWeb
All-in-one competitor analysis tool with no free plan available and plans starting at $199/mo.
Similarweb covers a long list of competitor analysis toolsets including digital benchmarking, website and app analysis, SEO and PPC, shopper intelligence, stock intelligence and forecasting, and sales intelligence for lead forecasting and enrichment. They're one of the few providers that can give a solid traffic estimate of almost any major website.
Learn More About SimilarWeb →