AI Competitor Analysis Tools

AI competitor analysis tools allows you to monitor your competitors' appearance on models like ChatGPT, Claude, Gemini, and other sites as well as compare the sources used, change in frequency, and other insights into how AI services mention both you and the companies you compete with. This collection includes 6 tools.

Ranketta

Ai competitor analysis tool with no free plan available and plans starting at $100/mo.

Screenshot of the Ranketta website homepage captured on February 16, 2026.

Ranketta’s competitor analysis features focus on how your brand and products are mentioned in AI-generated search responses rather than traditional web rankings. It tracks mentions of your brand and competitors across multiple large language model-based search engines, shows which specific items or terms get visibility, and identifies the sources that AI systems use to recommend brands. The platform also includes basic sentiment analysis for these mentions and offers insights on where competitors are being referenced while your brand is not. The goal is to help you understand and improve your presence in AI answers relative to rivals.

Alto

Ai competitor analysis tool with no free plan available and enterprise-level pricing.

Screenshot of the Alto website homepage captured on January 29, 2026.

Alto lets you monitor how your brand appears in AI-generated answers and compare that presence with competitors. It tracks mentions of your brand and rivals across AI platforms like ChatGPT and other generative search tools, showing how often each is cited, the context of mentions, and sentiment. The platform highlights where competitors are included in AI responses while your brand is not, and identifies topic and source gaps you might address. It also shows trends over time so you can see shifts in AI visibility and competitive positioning.

Otterly.ai

Ai competitor analysis tool with no free plan available and plans starting at $29/mo.

Screenshot of the Otterly.ai website homepage captured on October 6, 2025.

Otterly.AI is a tool for monitoring how your brand and content appear in AI-driven search environments such as ChatGPT, Google AI Overviews, Gemini, or Perplexity. It tracks when your brand is mentioned or cited in responses to prompts and monitors the share of voice compared with competitors. The app also watches which pages of your site are being referenced by AI systems, collects keyword-to-prompt insights, and delivers regular reports and exports of changes over time. It is meant for brands and marketers aiming to understand and improve visibility within AI-powered search results.

Profound

Ai competitor analysis tool with no free plan available and plans starting at $499/mo.

Screenshot of the Profound website homepage captured on August 25, 2025.

Profound provides tools for comparing your brand’s performance in AI-powered search against competitors. It lets you track your visibility score, brand mentions, and how AI systems like ChatGPT or Google AI Overviews reference your content. You can see which sources and citations influence AI responses about your brand, analyze sentiment, and monitor performance changes over time. Real-time monitoring of new models (like GPT-5) and AI crawler behavior enhances competitive awareness. The platform’s dashboards help spot gaps and patterns in AI visibility, helping you adjust strategies based on how competitors appear in AI answer engines.

Centium

Ai competitor analysis tool with no free plan available and plans starting at $99/mo.

Screenshot of the Centium website homepage captured on August 18, 2025.

Centium is a platform that tracks how brands are represented in answers from major AI assistants, including ChatGPT, Gemini, Claude, Grok, and DeepSeek. It analyzes how often a brand appears in AI-generated responses to industry-relevant prompts and compares that visibility to other competitors. The platform identifies which sources AI models rely on most for specific industries, helping users understand and adapt to those patterns. It also offers personalized recommendations to improve AI visibility. This service is aimed at businesses wanting to monitor and influence how they and their competitors are portrayed by AI systems.

LLMrefs

Ai competitor analysis tool with a free plan available and plans starting at $79/mo.

Screenshot of the LLMrefs website homepage captured on August 13, 2025.

LLMrefs lets businesses monitor how often their competitors appear in AI-generated responses across models like ChatGPT, Gemini, and Perplexity. The platform tracks keyword ranking for targeted terms and calculates a score to gauge visibility among AI platforms. Users can compare their brand’s presence to rivals, find content gaps in competitor coverage, and see which queries surface competitor content. It logs performance over time, supports historical comparison, and highlights model‑specific biases or trends. The tool is designed for marketers, SEO professionals, and content strategists hoping to keep up with AI-driven search visibility.