Crayon Crayon is a news/updates competitor analysis tool with no free plan available and enterprise-level pricing.
Crayon is primarily focused on news and websites as a data source, but they are one of the platforms that works hard to surface the stuff that matters instead of leaving it up to the user to find those. Using AI they create an inbox of insights that are summarized, scored, and ready to share with your team if you see something worth acting on.
Pros
Crayon centralizes competitive intelligence, automatically tracking competitor websites, social media, pricing, product changes, and news in real time. It offers automated alerts, customizable dashboards, and battlecards that integrate with tools like Salesforce and Slack. Users appreciate its comprehensive coverage and ease of use for sales and marketing teams.
Cons
Some users find Crayon’s AI features less advanced than competitors, and alerts can include irrelevant noise. It may require manual upkeep for battlecards and setup effort. The platform’s depth and price make it less suitable for smaller teams, and advanced search and financial intelligence features are limited or missing.
Monthly Cost:
N/A (must contact sales for price)
Website:
https://www.crayon.co/
