SimilarWeb SimilarWeb is an all-in-one competitor analysis tool with no free plan available and plans starting at $199/mo.
Similarweb covers a long list of competitor analysis toolsets including digital benchmarking, website and app analysis, SEO and PPC, shopper intelligence, stock intelligence and forecasting, and sales intelligence for lead forecasting and enrichment. They're one of the few providers that can give a solid traffic estimate of almost any major website.
Pros
Depth is by far their biggest pro. They have a ton of data including website traffic analytics for millions of websites
Cons
Cost is the biggest con. At $200 a month you only get 3 months of historical data. Getting any more than that will be $1000/mo+. Not a big deal for some brands, but likely out of reach for many.
Monthly Cost:
Plans start at $199/mo.
Website:
https://www.similarweb.com/
