BuzzSumo BuzzSumo is a content-focused competitor analysis tool with no free plan available and plans starting at $199/mo.
BuzzSumo features a handful of powerful features for monitoring your competitors' content strategies and finding opportunities with those trends to improve your own. You can monitor mentions of a specific brand, conversations around exact products, and competitive intelligence to help you improve your content, news, and PR efforts including connecting with journalists.
Pros
While I haven't used it first hand, I've heard that the ability to not just identify mentions of brands but identify them extremely quickly is one of their strengths. If you want to respond to competitive content quickly, they're likely a great choice.
Cons
Like many higher-end services, the cost can quickly get prohibitive for smaller business. Monthly rates start at $200/mo and quickly get into the $1,000/mo range which makes this level competitor tracking only realistic for brands who take their content fairly seriously.
Monthly Cost:
Plans start at $199/mo.
Website:
https://buzzsumo.com/
