Google Trends Google Trends is a content-focused competitor analysis tool with a free plan available and plans starting at $0/mo.
While their dataset may only work for larger brands, Google Trends puts the breadth of Google Search queries into a simple interface that lets you explore the ebbs and flows of search interest by keywors. For example, you could set up a side-by-side comparison of search queries for your brand name versus the names of your competitors as a measure of brand awareness or organic search intent for folks looking for each of your specific companies.
Monthly Cost:
Free
Website:
https://trends.google.com/trends/
