Google Trends Google Trends is a content-focused competitor analysis tool with a free plan available and plans starting at $0/mo.
While their dataset may only work for larger brands, Google Trends puts the breadth of Google Search queries into a simple interface that lets you explore the ebbs and flows of search interest by keywors. For example, you could set up a side-by-side comparison of search queries for your brand name versus the names of your competitors as a measure of brand awareness or organic search intent for folks looking for each of your specific companies.
Pros
Google Trends is free and simple to use, giving quick visual charts of how interest in different search terms changes over time. It offers long historical data going back many years and lets you compare keywords or regions easily. Its broad data from Google Search makes it useful for spotting general patterns and seasonality.
Cons
When compared to other analytics tools, Google Trends only shows relative interest rather than actual search volumes, limiting precise measurement. It lacks detailed competitive metrics, keyword difficulty, and demographic breakdowns. It also only uses Google Search data, so it may miss trends on social platforms or provide limited insight for niche topics.
Monthly Cost:
Free
Website:
https://trends.google.com/trends/
