Hootsuite Hootsuite is a social media competitor analysis tool with no free plan available and plans starting at $99/mo.
While you may know Hootsuite from their social media scheduling features, every plan also comes with competitive benchmarking that allows you to compare your own performance on social media to anywhere from 2 competitors (on lower plans) to 20 competitors (on enterprise plans).
Pros
Hootsuite supports scheduling and posting across many major social networks from one dashboard and lets teams collaborate on content calendars and workflows. It offers analytics and reporting to track engagement and performance, bulk scheduling, and competitor benchmarking. Users can manage many accounts in one place with customizable reports.
Cons
Hootsuite’s pricing is high compared with many competitors, and it no longer offers a free plan. The interface and feature set can feel complex or outdated, with some advanced reporting only on higher tiers. Support can be slow, and basic plans may lack depth in analytics or listening capabilities.
Monthly Cost:
Plans start at $99/mo.
Website:
https://www.hootsuite.com/