Ahrefs Ahrefs is a SEO competitor analysis tool with no free plan available and plans starting at $129/mo.
Ahrefs is focused on one type of competitor monitoring; SEO. They offer tools to track your own performance and the performance of your competitors side plus the ability to find keywords your customers are searching for, discover ideas for content and link building, and track your progress as you build on the competitive opportunities you discover. They're one of the oldest and best in the SEO game.
Pros
Ahrefs stands out with both the depth of their data and the quality of their data. I would also add (as a free Ahrefs user) how much value and insight you can get without paying a cent. They're a leader for a reason.
Cons
Price is likely the biggest con, thought not as much as other SEO tools that have move further up market. They also break out their tools so to get more you'll have to purchase multiple add ons.
Monthly Cost:
Plans start at $129/mo.
Website:
https://ahrefs.com/
