Semrush Semrush is an SEO competitor analysis tool with no free plan available and plans starting at $129/mo.
Like other SEO tools, Semrush allows for tracking competitor keywords, links, and rankings. But they also add paid search insights to their organic search dataset to provide a well-rounded view of how a brand is using search. Even more, they also include social media insights and tracking to provide a one-stop platform for tracking a large portion of marketing insights for a specific competitor.
Pros
SEMrush offers a broad all-in-one suite covering keyword research, SEO audits, competitor analysis, PPC and social tools, with strong daily rank tracking and extensive data sets. It can generate flexible reports and supports multiple digital marketing disciplines in one place, which can simplify workflow for teams managing varied campaigns.
Cons
Relative to some competitors, SEMrush can be expensive for smaller users and its large feature set may feel overwhelming to beginners. Some backlink data and traffic estimates may be less precise than niche tools, and the interface has a steeper learning curve than simpler SEO platforms.
Monthly Cost:
Plans start at $129/mo.
Website:
https://www.semrush.com/
