Exolyt Exolyt is a social media competitor analysis tool with a free plan available and plans starting at $400/mo.
Exolyt's brand comparison tools allow you to benchmark your performance against the TikTok performance of other brands and verticals to indentify opportunities to increase performance and growth. Their stats include competitive overviews, content comparisons, and share of voice on TikTok relative to your competitors all without having to follow them or complete other public actions that would give away your anonymity.
Pros
There is usually a strong correlation between the focus of a tool and the depth of insights it provides. In this case, a focus 100% on TikTok allows for a level of analysis that few (if any) other tools can provide.
Cons
The biggest downside is probably just the risk around TikTok as a whole right now as governments look to institute bans or change ownership in the U.S. that could lead to changes to the app or access to data.
Monthly Cost:
Plans start at $400/mo.
Website:
https://exolyt.com/
