Phlanx Phlanx is a social media competitor analysis tool with no free plan available and plans starting at $49/mo.
Phlanx's main focus may not be competitor monitoring, but their ability to dig into social media behavior has allowed them to make that a strong part of their product. They offer tracking for YouTube, Twitter/X, Instagram, and Twitch with insights into post performance and more for each competitor. They do have a limited set of insights that are free, but most features require a paid account.
Pros
The biggest upside of this tool is that most of their competitor analysis tools are totally free. At a time where API access requires apps to pass some sort of cost on to users, that's a big win for many teams.
Cons
The insights provided by this tool are relatively simple. If you're looking for an in-depth analysis or ongoing tracking, there are probably better solutions.
Monthly Cost:
Plans start at $49/mo.
Website:
https://phlanx.com/engagement-calculator
