Popular Competitor Analysis Tools

VisualPing

Visualping is a tool that allows you to monitor your competitors' websites for changes automatically. They do this by visually scanning websites and comparing even minute changes to images, layout, copy, and color. When they find something has changed, you'll receive an email alert with details about what they found so it's easy to keep tabs on these changes without having to log into your account.

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Feedly

What started as a beautiful feed reader, Feedly has evolved into a powerful, AI-driven competitive intelligence tool that watches markets for key competitor intel and feeds those insights to your entire team. It's been a fascinating evolution to watch and I'm sure there will be more to come as AI becomes a larger part of their platform.

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Klue

Cometimes called competitive enablement, Klue looks to combine market, competitor, and buy insights into a single platform and then use AI to surface key insights to their users. Klue is designed for use by sales, executive teams, product leadership, and marketing so that everyone has insights into what every competitor is doing and can identify opportunities to act.

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Surfer

Surfer represents a new, more actionable approach to competitor monitoring where they are connecting the dots all the way through to what you do about the things you learn. In this case, Surfer analyzes the content competing for top spots in Google searches and then helps you create content that uses the same words, attributes, and features as those pages to give you the best chance of ranking well for your target keywords.

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Ahrefs

Ahrefs is focused on one type of competitor monitoring; SEO. They offer tools to track your own performance and the performance of your competitors side plus the ability to find keywords your customers are searching for, discover ideas for content and link building, and track your progress as you build on the competitive opportunities you discover.

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SendView

Instead of subscribing to your competitors' emails with you own, personal email address, SendView creates a special tracking email address for each of your competitors that you can use to sign up for their emails. Instead of all those campaigns going to your inbox, though, they are analyzed by an engine built for understanding the marketing strategies behind emails and then displayed along with key stats, trends, tech, and tactics in an interface designed to help you identify marketing ideas and opportunities.

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