Online Review Competitor Analysis Tools

The tools in this collection do the heavy lifting of tracking all the online reviews across a large list of review sites for a company as a whole or the products they sell. While these tools may also help a company manage their own reviews, they will also provide a look at how their review performance compares to that of their competitive set to give their own efforts context and spark ideas for changes to their review management strategy.

Reputation

Reputation allows your to track and compare your review performance to the review performance of your competitors. You can drill into individual brand performance, compare yourself to the industry's benchmarks, identify what is contributing to your competitors positive and negative reviews, and analyze sentiment in real-time for reviews as they happen.

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Mention

Monitor allows you to watch, well, mentions of your competitors on both traditional news as well as social media, forums, blogs, review websites, and more to understand what they're doing and how you can react. Plus, their analytics provide insights into frequency and breadth to understand each competitors' share of voice.

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Kompyte

Kompyte works from a similar dataset as other companies (they are part of Semrush after all) but ads a few additional insights that are really powerful. First, they look across websites, reviews, content, social, ads, and job postings to build a really comprehensive look at each competitor. Second, they use AI to filter out the really important insights within your competitors' behavior from the normal stuff so you aren't forced to sift through everything on your own to find what matters.

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